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If you’re an eCommerce company, then conversion is extremely crucial for your success. It’s natural for visitors to put items in their shopping carts and never actually check out. If this happens more often than not, it can take a toll on your sales. These are some helpful suggestions you should make to your website in order for visitors to follow through on purchasing items they place in their shopping carts. Site Navigation It’s important for visitors to know what

On Thursday, Pinterest announced a feature that many users had been requesting for quite some time: customizable board covers. Now users are able to modify the covers of their boards to adapt their needs. It’s pretty simple to do so. If you hover over the cover photo for each board, an ‘Edit Board Cover’ button will show up. If you click on it, you’ll be able to sort through all of your past pins to select the image that best

If you have a blog, there are several things you can do to make sure that your posts will be successful and reach a large audience. What you don’t want to do is make mistakes to kill your blog posts. Headlines A blog headline is the first thing that visitors will see when they’re on your blog is the headline. It’ll also come up in search engine results, subject lines, when you post it on social media accounts, etc. You

Ever since the Facebook Timeline for businesses was launched, there have been mixed reviews on if they would be beneficial or not. Well, if used properly, the Timeline can be an extremely valuable way for  your business to display your products. Here are some reasons why Facebook brand pages will be useful for both your business and for customers. Content and Conversation Now that the Timeline is in full effect for all business pages, it’s a great way to encourage

A while ago we posted a blog asking, ‘Should You, As a Business Owner, Take Interest in Pinterest?' Now if you go on Pinterest, you’ll see a lot more brands popping up on the still popular site. If your business has a lot of visual content it can share on Pinterest, maybe you should use it to market your products/services. If your content isn’t very visually appealing or you don’t think that users will engage with your posts, then maybe

Whenever a video or blog is posted, the hopes are for it to go viral so it can reach a massive audience. While this might not always happen, there are some ways that you can increase the chances of your content going viral. User Experience The first way you can do is to increase the user experience. When you post blogs to your Facebook, Google+ or Linkedin, you have the option to select an image from your blog that will