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If you have a local business (or multiple branches or maybe even a franchise retail store) local search is crucial to your online success. In fact, local SEO is arguably more important than traditional SEO, because it gets your store/branch ranked in the local search results, rather than the universal results. You might be thinking, "but isn't it better to rank in the universal results than the local results? Surely, the universal results will drive way more traffic, and produce

Just a couple of days ago, Google announced that they will be effectively retiring the free version of Google Shopping. This has led to a number of people complaining about the potential revenue loss and questioning the ethics of Google in using a “paid inclusion model”. We aren’t here to judge ethics, or complain, but rather to review the changes and ask the following questions: 1)How does this change the marketing landscape for ecommerce merchants? 2)What are the positive and

Facebook has recently started testing a new design to users’ Timeline that compresses user information into the cover photo. The new design isn’t that much different, but it definitely stands out compared to the current layout. Now the user’s name, education, location, occupation and other information will be laid on top of the cover photo. Instead of the text being black, it will now be white so that it doesn’t blend in with any dark colors that cover photos may

Google Search is about to get a little more sensitive to your needs. Wednesday, Google announced the launch of Knowledge Graph, which is an attempt to make search more human. Based on new technology Google has developed and acquired, Knowledge Graph will make the search engine algorithms act "more human" by providing instant answers to search questions. Knowledge Graph will first be available to US-based users, and soon rolled out globally. Google’s Knowledge Graph follows similar efforts by Bing’s “Snapshot”

Over the years, Google has had several updates to improve its search results by reducing spam. In order to get your website to the top of search results, many people have been using sneaky tactics that are now being caught by Google. According to Search Engine Watch, the things you should avoid are: -Hidden doorway pages -Buying links -Different page for engines and users -Hidden text or hidden links -Cloaking or redirects You should really focus on improving the user

In order to perform on-page optimization for your eCommerce site, there are certain elements that you should try working on to make the most out of your product pages. Customer Reviews Reviews are one of the most vital parts of your eCommerce website. It’s important for you to gather reviews from content customers in order to improve your business and acquiring unique content. You want to make sure that you’re also publishing some negative reviews, because if you don’t, customers