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There’s been a lot of talk about local SEO lately but so many businesses have yet to implement it into their online marketing plan. The fact is you can’t ignore the amazing potential of local SEO. According to a study done by Linkdex which examined the ranking variations across 10 different locations, 70% of companies who rank in the top 30 on Google for a location based search don’t rank for the same keyword for all other locations. Adam Stetzer

Another day, another SEO game changer thanks to our good friends in Mountain View. Google's search team announced that the search giant has launched a new search algorithm update that will penalize websites that have committed copyright infringement. For over a year, the SEO industry has been adapting to Google's Panda Update, which puts a huge premium on unique, quality content. Thanks to Panda, any site that features duplicated content has been severely penalized by Google and seen a huge

If you’re thinking of doing more with your social media campaign or just starting one you’re probably feeling a little overwhelmed with all the different types of social media sites. Don’t panic we’ve broken down to help you figure out which is best for you. Your Blog This is basically like your kitchen. You can decorate it however you want, add any appliances, and use it to cook up a delicious smelling brand. The important thing to remember is what

Facebook has had a couple of rough months. First, GM pulled its Facebook ads, claiming that they weren't make them any money. Next, Facebook's IPO didn't exactly go as Zuck would have liked. Adding insult to injury, there has been speculation about bots on Facebook artificially inflating CTRs to make it appear like Facebook Ads are much more powerful than they really are. (And this is a rumor that surfaced on Hacker News, the social bookmarking site of Silicon Valley!

Last week we explained why linking is still (and always will be) crucial to your SEO campaign. Ever since Google's Penguin Update hit, marketers have been worrying that link building isn't going to work anymore. Now that Google is penalizing sites with a bad link profile, SEOs have gone running for the hills, scared that links are no longer key to getting rankings and traffic. As we noted, links remain SEO fuel for your website. While linking remains important, you

Andrew Chen has a great Quora-comment-turned-blog post. Andrew breaks discusses the eternal struggle for every marketer: how to balance user satisfaction versus virality. This is something every marketer faces, as she must decide whether to create a campaign that focuses on value exchange or one that focuses on growth. Both arguments have their merits. An experience geared toward value exchange tends to be a much better one; thus, your customers will be much happier, ensuring a high retention rate and