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Andrew Chen has a great Quora-comment-turned-blog post. Andrew breaks discusses the eternal struggle for every marketer: how to balance user satisfaction versus virality. This is something every marketer faces, as she must decide whether to create a campaign that focuses on value exchange or one that focuses on growth. Both arguments have their merits. An experience geared toward value exchange tends to be a much better one; thus, your customers will be much happier, ensuring a high retention rate and

Giuseppe Pastore has a great post on SEOMoz about how Twitter's bad SEO negatively impacts his brand. We highly recommend you check out the post. It's a great read, not only for the SEO knowledge that's dropped but also because it gives you a great peak into the mind of a rock star online marketer. For online branding, it doesn't matter how much great content you produce or how valuable your products/service are in "real life"; it only matters what

So you’ve decided to kick of (or completely rebuild) your online marketing efforts. Awesome, the first step to recovery is admitting you have a problem. And if you’re not generating business from the web, you definitely have a problem. Keyword research is crucial to every successful online marketing campaign. That’s because keywords are the backbone of your Search Engine Optimization. You need to drive traffic to your site from the organic search results. And the only way to do that

National Positions has launched a new Lead Nurturing program designed to help companies “close the marketing loop” in the following ways: • Generate and capture more leads • Increase conversions, upsells and customer retention • Strengthen customer relationships • Make the most out of every visitor to a company website In this blog post we wanted to talk about why lead nurturing is such a powerful online marketing tool and how you can use it to increase conversions, sales and

At the annual WWDC conference this week, Apple announced a new mobile maps application that will replace Google Maps on iPhones, iPads and iPods. This rumor has been going around for several months and it turns out to be true. The new map product will be rolled out with the new iOS 6 update, which is available to developers today and will be available to the rest of the public in the fall. From an online marketing perspective, this is

If you have a local business (or multiple branches or maybe even a franchise retail store) local search is crucial to your online success. In fact, local SEO is arguably more important than traditional SEO, because it gets your store/branch ranked in the local search results, rather than the universal results. You might be thinking, "but isn't it better to rank in the universal results than the local results? Surely, the universal results will drive way more traffic, and produce