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Your website cannot drive web traffic and sales as easily or cheaply as recently as two or three months ago. To profitably increase search engine rankings, traffic and sales, you must diversify your marketing campaigns to take advantage of undervalued distribution channels on the web. In the last 12 months, Google has made several major changes to its search engine algorithm, most notably the Panda Update and the Penguin Update. Due to these algorithm changes, black hat SEO tactics, such

By Victoria Khaze Most people think playing video games is just a way to unwind and relax and most of the time it’s true. While I was discussing some games with a friend of mine I realized you can learn a lot about marketing from video games. So here is what video games taught me about marketing: Give Stuff Away for Little or No Work I grew up with Sonic the Hedgehog and if you’ve ever played it you know

There’s been a lot of talk about local SEO lately but so many businesses have yet to implement it into their online marketing plan. The fact is you can’t ignore the amazing potential of local SEO. According to a study done by Linkdex which examined the ranking variations across 10 different locations, 70% of companies who rank in the top 30 on Google for a location based search don’t rank for the same keyword for all other locations. Adam Stetzer

Another day, another SEO game changer thanks to our good friends in Mountain View. Google's search team announced that the search giant has launched a new search algorithm update that will penalize websites that have committed copyright infringement. For over a year, the SEO industry has been adapting to Google's Panda Update, which puts a huge premium on unique, quality content. Thanks to Panda, any site that features duplicated content has been severely penalized by Google and seen a huge

If you’re thinking of doing more with your social media campaign or just starting one you’re probably feeling a little overwhelmed with all the different types of social media sites. Don’t panic we’ve broken down to help you figure out which is best for you. Your Blog This is basically like your kitchen. You can decorate it however you want, add any appliances, and use it to cook up a delicious smelling brand. The important thing to remember is what

Facebook has had a couple of rough months. First, GM pulled its Facebook ads, claiming that they weren't make them any money. Next, Facebook's IPO didn't exactly go as Zuck would have liked. Adding insult to injury, there has been speculation about bots on Facebook artificially inflating CTRs to make it appear like Facebook Ads are much more powerful than they really are. (And this is a rumor that surfaced on Hacker News, the social bookmarking site of Silicon Valley!