BLOG

When attempting to engage an online consumer base, it’s important to be up to date with what is popular among the online community. What you may not realize is that this can change literally on an hourly basis.  Staying up to speed, however, allows you to latch on to the latest trends and use them to your advantage. Need something awesome to post on your company’s Facebook page? Post the latest meme! Looking for a fresh topic for a blog?

Happy Panda hunting everyone! Just when you started to recover from the Penguin Update, Google has announced a new Panda Update, which has been dubbed Panda 3.9.2. Before we go into the details, just some quick perspective on this latest update. Panda 3.9.2 is estimated to affect only 0.7% of all search queries. If/when a new Panda Update’s impact exceeds 1% of queries, it will officially “jump” to 4.0. However, this doesn’t mean Panda 3.9.2 is insignificant. No single update

I am a person who uses Facebook, and I therefore declare myself a “social media guru,” and am ready to share my vast and valuable knowledge, while drawing from my own personal experiences in the ever-expanding community of Facebook. Everyone has a few (or many) friends on Facebook who do nothing but drive them crazy. You know who I’m talking about. You’ve seen their relentless and nonstop posting, their nonsensical ramblings, and their dirty laundry being aired out in public.

If you ask the average person which search engine they use, “Google” is the overwhelming response. Statistics show that Google is far and away the most utilized search engine, being used for 91% of searches (statcounter.com). This should come as a shock to…well, no one. Anyone who’s ever heard of the Internet knows that Google is the big man on campus. Recently, Microsoft has attempted to prove that they are worthy of overtaking the search giant as top dog. Bingiton.com

Over at Search Engine Watch, David Harry has written an incisive post, asking "are directory links still worth doing?" We strongly recommend you read David's post; it will give you a better understanding of how SEOs are looking at link building in the Post Penguin world. David makes several great points about the danger in generating low-quality directory links to your website month after month. However, David hits on a key point that we really want to expand upon. You

Your website cannot drive web traffic and sales as easily or cheaply as recently as two or three months ago. To profitably increase search engine rankings, traffic and sales, you must diversify your marketing campaigns to take advantage of undervalued distribution channels on the web. In the last 12 months, Google has made several major changes to its search engine algorithm, most notably the Panda Update and the Penguin Update. Due to these algorithm changes, black hat SEO tactics, such