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Social media is just as important an Internet marketing tactic as ever for most businesses. In fact, most marketers claim that social media is essential for their business. Yet despite helpful tools like Google Analytics and even Facebook insights, the ROI from marketing sources like social media sites is still hard for most businesses to measure. How do you know which social media outlet your leads, your traffic, your profit is really coming from? What do all those likes, retweets,

As you start thinking about marketing strategies for the New Year, it's important to remember that the shift towards the unique, quality content that picked up speed in 2012 is most certainly not over. But, with the New Year comes new opportunities for you to reexamine your strategies and realign them with your budget--big or small. And luckily, creating high quality content doesn't always have to come with a high price tag; we're here to prove it. Here are a few tips

Change is a good thing. It may not always feel like it what with the 13 Panda updates, and even the Penguin update, we experienced in 2012, but it really can be a good thing. And Google algorithms aren’t the only things capable of change, either. What every business must ask themselves as we head into the New Year is how are we diversifying our tactics; how are we developing new ideas, new techniques, new mindsets? Right now, staying stagnant

What’s worse than creating a fascinating blog post or writing a piece of quality content… that nobody sees. Sometimes, even after posting to Facebook or tweeting with the best of them, your content still ends up sadly, and surprisingly, overlooked. Find out how to make content that markets itself with these 5 tips—no extra tweets required. Stick to What Works New isn't always better, especially if it comes at the cost of sacrificing a proven technique, style, or method that’s worked for

Link building is the backbone of your SEO campaign. But in the aftermath of Google's Penguin Update, millions of online businesses saw their rankings (and web traffic) dip, or even take a huge drop. That's why in the second half of 2012, we've been trying to explain how you should think about link building in a Post-Penguin SEO world. Our answer: you need to think about how to create an organic footprint on the web, in places that your customers

Big news for us at National Positions! The Los Angeles Business Journal has named National Positions the 50th fastest growing private company based in LA. This is the third year in a row the Business Journal has named us to this incredible list. This award is the latest in a series of accolades for National Positions, which has been recognized for our growth and our work for clients. For four straight years, from 2009 to 2012, Inc. Magazine has named