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[caption id="" align="alignnone" width="500"]Technical SEO 404s don't just harm your rankings but your user experience, too![/caption] If you’ve been paying close attention to the SEO blogs, you’ve probably realized that there’s a lot of discussion of the growing importance of what’s known as “Technical SEO.” There are many interpretations, but we like to think of Technical SEO as the process of optimizing all of the little technical components that make the nontechnical experience of the user flawless and fluid, and

  Like it or not, the face of Facebook--it's News Feed--is changing. That means a slew of new changes revolving around Facebook's growing focus on the visual. This change is one of the biggest that the Facebook's News Feed has ever undergone. This new, visually-focused design is a direct result of the reality that, as Zuckerberg stated, about 50% of all News Feed content today consists of either photographs or some other form of visual content. What does this mean

While it may be tempting, measuring how many people open your emails is a fairly unreliable and irrelevant metric and doesn't tell you much about the success of your email campaign. The more important metric to be paying attention to? Click through rate. Measuring and analyzing the number of people who clicked onto, and through, your site as a result of your emails can tell your business a lot about what’s working and what’s not. Higher click through rates lead

Getting found online is essential. But you need to take traffic through your site, not just to it. In order to be successful online, you need to make sure your visitors are getting what they want from—and where they need to go on—your site, so you can get the conversion, and even the rankings, you’re after. How can a user-friendly site improve your search rankings? It’s simple. Today, as the folks over at Hubspot put it, SEO is not just

The blogosphere is buzzing with people voicing their concern about the potential of an impending Panda update. There have been rumors of ranking changes and fluctuations as well as claims of a surge in Google crawl activity that have been posted on a WebmasterWorld thread about Google updates and SERP changes this month. SERPs Volitility Index and MozCast Metrics also seem to show some fluctuations in the rankings--although nothing too drastic. They're only rumblings, but that doesn't mean a data refresh

In the last few years, infographics have become a not-so-secret weapon for viral marketing campaigns all over the web. For those who aren't familiar, infographics are dynamical visual representations of off-beat trends or topics. Infographics aren't anything new; they've been around for decades, used in both online and in print. In recent history, forward-thinking technology companies like Mint.com have used infographics as a way to increase branding and drive lots of viral targeted traffic to their site. Soon people saw