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Pinterest is one of today's fastest growing social media sites and offers the perfect platform to market your business in an entirely new way. While it may have seemed incredibly niche at the start, Pinterest has become a shining example of the power of viral marketing, not to mention one of the most popular sites in the world. People are very visual creatures. We'd rather look at a few images than skim through lengthy pieces of text. Images have the

Google Now has officially been released for iPhone and iPad users. While Google Now has been available for Android users for quite awhile, it's now been adapted to iOS as well, and the software's gone from being an element of Google's Mobile Search App that's mostly just neat in theory, to something pretty darn cool in practice. New and improved and ready for all those millions of users of various "iDevices," Google Now is designed to try to provide users

Thanks to everyone who attended today's webinar on Google Shopping and E-Commerce Marketing! We had a lot of fun geeking out over Product Listing Ads and the future of product search. A special thanks to Googlers Kelli Prakash and Samir Janveja for co-hosting the webinar with and providing such keen insight. Business owners and marketing pros are always speculating what Google is thinking, so it was a huge asset to have Kelli and Samir tell us a little but about

PPC may seem too expensive This is an assumption many of our clients have when they come on board. And true, if you're managing your ad spend poorly and getting no ROI...then yes, PPC is way too expensive. But anything in your marketing mix that isn't generating positive results is way too costly. After all, if your SEO campaign isn't delivering traffic and sales, wouldn't you consider that "too expensive?" It's about ROI, not spend. If you’re asking yourself whether

Rich snippets are quickly gaining a reputation as a highly effective, yet often overlooked, element of SEO with the power to improve your rankings, attract attention to your site in the search results, and drive traffic. That's nice...But what exactly, you might ask, is a Rich Snippet? Rich snippets offer your business the best shot at offering rich search results. How Rich Snippets Work and What They Do Rich snippets are coded pieces of information that help search engines understand

Why Does Google Hate Duplicate Content? Let’s say you’re looking for a new book to read. So you ask a friend for a recommendation. They suggest a popular fiction book. You start to read it, but it’s just not for you. You ask for another recommendation, and they hand you the same book you just rejected. Well, that’s… not very helpful. To Google, duplicate content is that book. It’s the same scenario, just instead of a friend handing you the