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Why Does Google Hate Duplicate Content? Let’s say you’re looking for a new book to read. So you ask a friend for a recommendation. They suggest a popular fiction book. You start to read it, but it’s just not for you. You ask for another recommendation, and they hand you the same book you just rejected. Well, that’s… not very helpful. To Google, duplicate content is that book. It’s the same scenario, just instead of a friend handing you the

Content marketing is the most effective, and most cost effective, way of building links and boosting your rankings. Some industry experts, like Neil Patel, are even hailing content marketing as the "new SEO." Effective content marketing is quickly showing that, not only are there other options outside of building links manually, there are even better options. The lesson here? Quality over quantity. When you provide Google with substance of value, they provide you with lasting rankings. And while PPC is

We've all been waiting for the other shoe to drop. Well, another shoe has dropped. We're talking about another Penguin update here people. Since the most recent Penguin algorithm update which was recorded in October of 2012, it's been only a matter of time until Google rolls out another Penguin update. The first Penguin, which was designed to help Google crack down on sites spamming the search results, caused many sites, especially those that had been buying links or getting

Is paid search a necessary addition to your business’ advertising campaign? The answer varies for each and every business. Recently, eBay measured the pros and cons of a Google AdWords campaign for their incredibly popular online consumer-to-consumer business, with some not-so-positive results, prompting the Harvard Business Review to raise the question: Did eBay just prove that paid search ads don't work? While eBay might not have benefited from their own AdWords campaign, many businesses have had huge success as a

In case we all didn’t compulsively check Facebook already, Facebook has now removed any remaining barriers between us, and the latest status updates. This week, Facebook announced the launch of Facebook “Home,” offering a new home screen experience for Android phones, as well as their own Facebook branded phone, the HTC “First.” Because, really, who doesn’t want another excuse to check their Facebook page basically all the time? Facebook founder and CEO, Mark Zuckerberg, was excited to announce this new

Google wants, and has always wanted, to provide it’s users with quality content. That's why it’s not too far fetched to assume that there will be a day when the credibility of the author who puts out that content may matter just as much to Google as the content itself. And, now, it seems that day may not be very far away after all. What is Author Rank? Back in 2005, Google patented Agent Rank, which was designed to help