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Driving traffic to your site is the first half of the online marketing battle, but it's definitely not all of it. And, with organic search becoming increasingly sophisticated, conversion is absolutely essential. If you think that having accurate, accessible Contact Us information on your website is enough when it comes to a calls-to-action, well, I hate to be the barer of bad news....but that's just not going to cut it. Calls-to-action are an integral part of a successful conversion strategy

Many of today's ecommerce sites have yet to tap into all the resources available to them--meaning missed opportunities and lost business. By leveraging the industry's top organic ecommerce marketing tactics, online retailers can get more exposure, more traffic, and more business. That's why National Positions and HubSpot have teamed up to write a new Free eBook on Organic Ecommerce Marketing, that gives e-tailers all the information they need to maximize their ecommerce site with Search Engine Optimization and Social Media marketing. In

Recently, in the wake of the last Penguin update, we've been talking a lot about building quality, natural links in order to build out your online footprint, boost your rankings, and drive meaningful traffic. Google sees links as a sign of a site's relevance, and while customers aren't necessarily looking for links, or even your business, having links on today's most popular--and your industry's most relevant--sites is a great way to show search engines your value and drive searchers straight

Until recently, Google’s Webmaster Help section advised webmasters that if they were looking to improve the rank of their sites, they should focus on “increasing the number of high-quality sites that link to their pages.” Now, as Search Engine Land points out, Google’s advice has been rephrased. Since the end of May, the same passage has been changed to say that, “in general, webmasters can improve the rank of their sites by creating high-quality sites that users will want to

Focusing exclusively on one element, in business in general, in marketing, and especially in SEO, is never a good idea. Working towards diversity and paying attention to detail are both key, and it's essential for keeping your SEO strategy adaptable, and your site ranking at the top of the search results. And with all the changes to Google's Algorithm that have been happening recently, that sentiment is truer than ever. Thanks to Google's Penguin and Panda updates, Google's showing sites

With virtually every brick and mortar now vying for a powerful online presence and more e-commerce sites than ever before, more and more people are starting to use the web as a means for savvy shopping. Customers care about lower prices, higher convenience, and better deals, and ecommerce has made what customers want increasingly available. Thanks in part to the evolution and expansion of ecommerce marketing strategies, sales in 2013 have officially reached $262 billion--a 13 percent increase from last