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With virtually every brick and mortar now vying for a powerful online presence and more e-commerce sites than ever before, more and more people are starting to use the web as a means for savvy shopping. Customers care about lower prices, higher convenience, and better deals, and ecommerce has made what customers want increasingly available. Thanks in part to the evolution and expansion of ecommerce marketing strategies, sales in 2013 have officially reached $262 billion--a 13 percent increase from last

When it comes to Internet marketing, getting visitors to your site is only half the battle. In social media marketing, there are metrics that matter--likes, shares, retweets--but they're certainly not the whole story.The same applies to your overall marketing strategy. While gaining leads and driving traffic are utterly essential, and certainly signs of a successful online marketing strategy--they are not the end of the road by any means. The ultimate goal of any online marketing campaign is to grow your

Today, it's easier than ever for customers to find what they're looking for--without ever leaving their couches. We can purchase a new pair of shoes, browse for Father's day presents, shop for the season's top swimsuits, the latest sound system, a new lawn mower, and so much more all without having to step into a physical brick and mortar store. And when customers do step into a physical store, that isn't a guarantee that that is where they will find,

Now that Penguin 2.0 is live, a natural linking strategy is more important than ever. Building a link profile that's natural compared to your competition and in the eyes of the crawlers is key now that Google's algorithm has evolved yet again. Linking campaigns that are more aggressive are more likely to be hit harder--and see bigger drops in their rankings--meaning it's best to avoid overdoing money keywords, and necessary to avoid link networks as well as the buying or renting of links

We received some big news in the SEO world Thursday: Penguin 2.0 is now live. As expected, Google has released the Penguin 2.0 algorithm update that they say will affect 2.3% of English speaking websites worldwide. Click here to watch Google’s Matt Cutts’ explain Penguin 2.0 and what to expect in the coming months! It's going to take some time for the SEO community to get a full understanding of the impact of Penguin 2.0, but here's an early analysis

We knew it was going to happen, that it was a matter of ‘when’ not ‘if’. But now it’s official: Google is releasing a new Penguin Update. According to Google’s Matt Cutts, Penguin 2.0 is going to be released into the Google search algorithm in a matter of weeks. When Penguin 1.0 was released last year, we called it an SEO Game Changer. As it turns out, we were more correct than we could have even imagined. If you're an