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When it comes to email marketing, there's a great deal of potential--for success, yes, but also for failure. An ineffective email won't only fail to incite action, but even worse, it won't get read, or even opened. If you want to create an email campaign that incites action, encourages engagement and drives more business--you need to start writing great emails. And here's how: 1. How to Write Emails that will get Opened Email is a phenomenal way of reaching out

Driving traffic to your site is the first half of the online marketing battle, but it's definitely not all of it. And, with organic search becoming increasingly sophisticated, conversion is absolutely essential. If you think that having accurate, accessible Contact Us information on your website is enough when it comes to a calls-to-action, well, I hate to be the barer of bad news....but that's just not going to cut it. Calls-to-action are an integral part of a successful conversion strategy

Many of today's ecommerce sites have yet to tap into all the resources available to them--meaning missed opportunities and lost business. By leveraging the industry's top organic ecommerce marketing tactics, online retailers can get more exposure, more traffic, and more business. That's why National Positions and HubSpot have teamed up to write a new Free eBook on Organic Ecommerce Marketing, that gives e-tailers all the information they need to maximize their ecommerce site with Search Engine Optimization and Social Media marketing. In

Recently, in the wake of the last Penguin update, we've been talking a lot about building quality, natural links in order to build out your online footprint, boost your rankings, and drive meaningful traffic. Google sees links as a sign of a site's relevance, and while customers aren't necessarily looking for links, or even your business, having links on today's most popular--and your industry's most relevant--sites is a great way to show search engines your value and drive searchers straight

Until recently, Google’s Webmaster Help section advised webmasters that if they were looking to improve the rank of their sites, they should focus on “increasing the number of high-quality sites that link to their pages.” Now, as Search Engine Land points out, Google’s advice has been rephrased. Since the end of May, the same passage has been changed to say that, “in general, webmasters can improve the rank of their sites by creating high-quality sites that users will want to

Focusing exclusively on one element, in business in general, in marketing, and especially in SEO, is never a good idea. Working towards diversity and paying attention to detail are both key, and it's essential for keeping your SEO strategy adaptable, and your site ranking at the top of the search results. And with all the changes to Google's Algorithm that have been happening recently, that sentiment is truer than ever. Thanks to Google's Penguin and Panda updates, Google's showing sites