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As you gear up for the week, let's dive into some compelling consumer statistics that shed light on the current state of marketing, product innovation, spending, and brand perception. If you have been feeling that the winds are changing or the market is shifting—but have not been able to put your finger on “what it is”—this may shed some light on the subject. What is the overall point of checking out what is happening with some of the world's biggest

Every brand online (and offline) is always on the lookout for effective strategies to pull potential customers into the marketing funnel and transform them into loyal customers. The challenge lies in pinpointing precisely which promotional channels will be most efficient in drawing in quality leads or direct purchase traffic.     So we thought, hey, why not break down some of our favorite methods, tips, and tricks so you can try them out for yourself? This is not an exhaustive

As July kicked off, Meta launched their Threads social media platform. For some, it’s been a long-awaited addition to Meta’s plethora of social media offerings. For others, it is simply another in Mark Zuckerburg’s copy-and-paste playbook in an attempt to expand Meta’s social media empire. Regardless of where you stand—we need to dive in and see what Threads has to offer and whether or not the platform will be here to stay. Being dubbed as Meta’s “Twitter killer,” this is

AI is on the minds of every marketer, media buyer, and ad provider/platform in the world. With new apps, tools and integrations being released daily, keeping up with all of it can be beyond overwhelming.  Even Google had AI as a core part of their keynotes at Google Marketing Live with a myriad of “coming soon” features that leverage AI to build both text and image ad creatives. Needless to say, AI is here to stay whether you are an

social media plays a pivotal role in connecting businesses with their target audiences. To make effective marketing decisions, relying on data and statistics is essential. This article explores key social media statistics that can empower businesses to maximize their impact in the ever-evolving landscape. By leveraging these metrics, you will gain insights into user behavior, platform preferences, and industry trends. These insights enable you to tailor strategies, create compelling content, and deliver personalized experiences. Whether you're a small business owner

The clock is ticking, and on July 1, 2023, Google Analytics 4 (GA4) will become the sole option as standard Universal Analytics properties cease processing hits.  You don’t want to make the mistake of waiting until the last moment to migrate your data.  If you want a smooth transition and to avoid losing valuable historical data, it's time to take action and initiate the full migration process. In this article, we'll explore the reasons for starting the GA4 data migration