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Holidays offer businesses a whole host of opportunities to attract leads, encourage customer engagement, and market their brands in new and different ways. Halloween is a time full of tricks and treats..and not just for the kids. We've got some tricks up our sleeves too, which is why we're here to share some of our favorite tricks and tips to help you boost business this Halloween season. Try a Themed Contest Getting your past and potential customers engaged is one of

We're thrilled to announce that Local Positions will be hosting experts from Google this Thursday, October 17th at our offices in Agoura Hills for an exclusive breakfast seminar event for local businesses in the Los Angeles area. The award-winning local marketing company has teamed up with the top search experts at Google to host this free event for select business owners. Join Google and local marketing experts for this incredible free seminar event on Thursday, October 17th from 10-12PDT! This

Another day, another Penguin: As of October 4th, 2013, Google has officially announced Penguin 2.1, the latest refresh to their search algorithm. This new data refresh comes on the heels of the announcement for Google's new Hummingbird algorithm that was made just a few weeks ago. This algorithm update, which should affect roughly 1% of English queries, is the 5th Penguin update that Google has made since the first hit the scene back in April of 2012. What is Penguin

In concept, Twitter seems fairly simple. I mean, how much can you really do with 140 characters? Wrong. While Twitter may be simple in theory, when it comes to Twitter marketing, and even Twitter etiquette, things are more complex then they often seem at the start. Here are a few tips to help you enhance your social media marketing and just all-around improve your social shares, so that your followers and friends will get tweets and posts they'll look forward

Big news in the SEO world. Google launched an entirely new search algorithm about a month ago - and nobody seemed to notice, until now. Google is acknowledging that it has launched what it calls "Hummingbird", not an algorithm update but rather a completely new algorithm altogether. That’s right, an entirely new system of sorting through, valuing, indexing, and ranking the world’s websites. Just to clarify, Google has not completely changed the way it ranks websites. Rather, as Google explains

Many of us have experienced the phenomenon once known as a Tupperware Party.  If you haven’t attended one yourself, you probably know someone who has. Hosted at the home of a female friend or acquaintance, they were gatherings where women could socialize over finger food while purchasing mass quantities of food storage containers.  The relaxed social atmosphere of the parties helped remove the direct “sales-y” feeling that had in past accompanied product purchases, and built a business that would ultimately