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Another day, another Penguin: As of October 4th, 2013, Google has officially announced Penguin 2.1, the latest refresh to their search algorithm. This new data refresh comes on the heels of the announcement for Google's new Hummingbird algorithm that was made just a few weeks ago. This algorithm update, which should affect roughly 1% of English queries, is the 5th Penguin update that Google has made since the first hit the scene back in April of 2012. What is Penguin

In concept, Twitter seems fairly simple. I mean, how much can you really do with 140 characters? Wrong. While Twitter may be simple in theory, when it comes to Twitter marketing, and even Twitter etiquette, things are more complex then they often seem at the start. Here are a few tips to help you enhance your social media marketing and just all-around improve your social shares, so that your followers and friends will get tweets and posts they'll look forward

Big news in the SEO world. Google launched an entirely new search algorithm about a month ago - and nobody seemed to notice, until now. Google is acknowledging that it has launched what it calls "Hummingbird", not an algorithm update but rather a completely new algorithm altogether. That’s right, an entirely new system of sorting through, valuing, indexing, and ranking the world’s websites. Just to clarify, Google has not completely changed the way it ranks websites. Rather, as Google explains

Many of us have experienced the phenomenon once known as a Tupperware Party.  If you haven’t attended one yourself, you probably know someone who has. Hosted at the home of a female friend or acquaintance, they were gatherings where women could socialize over finger food while purchasing mass quantities of food storage containers.  The relaxed social atmosphere of the parties helped remove the direct “sales-y” feeling that had in past accompanied product purchases, and built a business that would ultimately

Organic search is one of the biggest ways that businesses today get found. And while the majority of searchers trust search engines like Google to give them the best results and more than 79% of customers trust online reviews as much as personal recommendations, those numbers tend to be lower when it comes to online advertising. Thankfully, though the numbers are still lower than traditional non-digital advertising, online advertising, including search ads, have risen in the ranks as one of

We all know that mobile is the place to be. We've all heard about the explosion of the mobile market, the need to expand into mobile-optimzied ads, sites, content, and more. We know that mobile users are on the rise, mobile users are on the go, and mobile users are more action-oriented. But what are your customers really doing on their smartphones? Where are they spending their time and what are they doing on those mobile devices? Its important businesses