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If you spend any time in internet marketing circles – whether in discussions with colleagues, through social media, or by following the top bloggers and forums – you’ve no doubt heard a lot of talk about the “new era” of content. In terms of Internet marketing, and especially with regards to SEO, content used to be a seen primarily as a  vehicle for delivering keywords to search engine crawlers. Internet marketers focused largely on creating content into which keywords could

In the early days of online search, there were easy ways to manipulate search results and gain first page rankings for your website.  While this worked for quite a few years, eventually Google became interested in rewarding websites for providing an all-around quality user experience to their visitors. Newer algorithm updates and the continued sophistication of search engine crawlers have made most tactics unsuccessful.  Adding a blog extension or Facebook page might help for a short term but can backfire

National Positions was thrilled to be invited to attend LegalTech West Coast in Los Angeles, CA this past week. With trade shows in both New York and Los Angeles, LegalTech is one of the nation's most important conference for law firms and legal departments to get an in-depth look at what's going on in the technological world and get hands-on advice and actionable information for growing their practices. As one of the year's most acclaimed legal technology events, National Positions

Having a powerful, identifiable brand enables businesses to grow and maintain an audience and promote themselves (and their products and services) online and off in incredibly effective ways. But before your business can really start marketing your brand, you need to truly have one. Effective branding is crucial, and it's something that many businesses overlook the importance of. Without a solid brand, your marketing will never be as successful as it could. But building a successful brand that reflects your

LinkedIn has officially announced that it has opened up publishing access to all of its users. Where once only "influencers" could publish content, articles and the like, now there will soon be free reign for all LinkedIn members to share their content on the professional site's own publishing platform. This is a great opportunity for sites looking to grow their brand and their base of professionals, potential clients and more. But even though access is still in the process of

To put it simply, there is no excuse not to have an excellent mobile site in 2014. We've been talking about it for years, but the day is really here: mobile is surpassing desktop usage. And that isn't just a fun fact about the modern day and age we're living in. It's proof that if you don't have a mobile presence, your business is not only going to lose business but maybe even get left behind in the shifting world