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Whether you're an avid sports fan or you haven't followed football a day in your life, it's fairly safe to say that all of us know one thing: Super Bowl Sunday is right around the corner. But while you work on perfecting your artichoke dip for the big day, don't forget that the Super Bowl is a lot more than just a sporting event--especially for savvy businesses looking for some wins of their own. At the end of the day,

Thanks to the rising emphasis on user-experience and the increasing clout of quality content, Content Marketing has become one of the most essential components of digital marketing today. Content has always been king, "getting social" has been a common piece of marketing advice for a number of years, and even Google is telling businesses they need to be focusing on what giving users really want. But a number of businesses still struggle to understand what all of that really means, and

Optimizing your checkout page is crucial if you want to increase sales and stop customers that are moments away from completing their purchases from jumping ship right in those crucial final stages of conversion. Shopping cart abandonment is one of the biggest conversion hurdles that e-commerce sites struggle to overcome. As an ecommerce site, it's ultimately your job to make it as easy as  possible for shoppers to purchase your products. Yet somehow, the average ecommerce site suffers from shopping

2013 has certainly been a year marked by tremendous change, for organic and paid search, and everything in between. In the past year, Google has evolved their search algorithms and their advertising platform, and made a number of changes that businesses, marketers and advertisers alike are all having to adapt to. Google's getting more advanced, PLAs are becoming more important, online advertising is becoming more competitive, ad copy needs to be more compelling, and the list goes on. It's an

It's been an eventful year and all of us at National Positions are so happy to have shared it with you. We're thankful for your partnership and we're incredibly proud to be able to help you keep growing your business each and every day. With so much going on in the world of search, 2014 is going to be a big year in digital marketing, and we're excited to help bring you new successes and give you the tools you

Analogies are awesome tools for furthering our understanding of any given situation, but when it comes to getting a firm handle on what can otherwise be fairly complex concepts like SEO and Internet marketing, they're incredibly helpful. That's why we're sharing one of our favorite SEO analogies to help you understand the basics behind Internet marketing and get to the root of what the best online marketing services set out to accomplish, and how they go about doing that. Internet