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In order to target your customers with content marketing when and where it matters most, you need to understand the process a customer goes through when they’re buying a product or service--and create your content marketing campaign with that in mind. 70% of purchasing decisions are made before buyers ever even come in contact with the vendor. Reaching the right audience with the right message at the right time is what sets strategic content marketing apart from the rest. We

A lot of conversations in Content Marketing today revolve around creating phenomenal content. Creating content worth promoting is the foundation on which a successful marketing campaign is built, but once the articles and eBooks are written, the videos filmed, the webinars recorded and the infographics designed--where should they go and how do you get them there? Essentially all content promotion occurs through three main media channels. Paid, Owned, and Earned Media: the trifecta of content marketing channels. POEM, as some

Earlier this month National Positions was honored to have been able to attend the west coast's most prominent legal technology conference of 2014. At the conference, members of our own National Positions team were able to discuss the state of digital marketing with technology thought-leaders and share actionable marketing tips with representatives from the legal market around the country. Not only was it an incredible couple of days filled with conversations and presentations tackling the technology, tools, and techniques impacting

There’s no question that content is one of the most important ingredients in any internet marketing campaign. Great content is what the search engines want, and for one simple reason: it’s what web users are looking for. So what makes great content?  According to search engines like Google, it’s content that is informative, well-written, engaging, and that helps establish your expertise in your industry. Whether you run an office supply site or manage a busy law practice, users – and

Creating quality content can be a complex, time consuming process. Having a strategy before you start creating content is crucial, but even then it can be difficult to create the volume of content you want, with the quality and the value that your audience (and the search engines) need. Creating one central piece of content--what content marketers call your Content Pillar--and then building out from there allows brands to take their content further and get more from their content marketing

If you spend any time in internet marketing circles – whether in discussions with colleagues, through social media, or by following the top bloggers and forums – you’ve no doubt heard a lot of talk about the “new era” of content. In terms of Internet marketing, and especially with regards to SEO, content used to be a seen primarily as a  vehicle for delivering keywords to search engine crawlers. Internet marketers focused largely on creating content into which keywords could