BLOG

If there's content on a website and no one is around to read it, is it marketing? Maybe, but it's not very effective. Getting an audience in front of your content is the most basic, but also one of the most critical parts of content marketing, and organic search traffic is incredibly important to the long-term success of your content. Reports of SEO's death have been greatly exaggerated. The cliche "SEO is dead" really refers to the grind-house article and

Google has officially added yet another ranking factor to the list. This past week, Google announced that whether or not a site is using site encryption will now affect the way that the search engine determines their rankings. This addition to the way Google's algorithm ranks sites is designed encourage developers to adopt HTTP, a type of data encryption intended to deter hackers and make data sharing more secure. Google's goal being to reward sites that are as secure as

Here’s the scenario: you're sipping your coffee and firing up your favorite RSS reader, checking the latest SEO news feeds while you caffeinate. You see a blog post reporting that the latest edition of Google’s Penguin algorithm has gone live. What do you do? Should you even care? There are algorithm updates happening all the time, what’s the best way to protect your site against the next Google tidal wave without driving yourself crazy? In the spring of 2012 the world

In order to target your customers with content marketing when and where it matters most, you need to understand the process a customer goes through when they’re buying a product or service--and create your content marketing campaign with that in mind. 70% of purchasing decisions are made before buyers ever even come in contact with the vendor. Reaching the right audience with the right message at the right time is what sets strategic content marketing apart from the rest. We

A lot of conversations in Content Marketing today revolve around creating phenomenal content. Creating content worth promoting is the foundation on which a successful marketing campaign is built, but once the articles and eBooks are written, the videos filmed, the webinars recorded and the infographics designed--where should they go and how do you get them there? Essentially all content promotion occurs through three main media channels. Paid, Owned, and Earned Media: the trifecta of content marketing channels. POEM, as some

Earlier this month National Positions was honored to have been able to attend the west coast's most prominent legal technology conference of 2014. At the conference, members of our own National Positions team were able to discuss the state of digital marketing with technology thought-leaders and share actionable marketing tips with representatives from the legal market around the country. Not only was it an incredible couple of days filled with conversations and presentations tackling the technology, tools, and techniques impacting