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Content marketing isn’t the next big thing. It’s the big thing. And with everyone today trying their hand at content marketing, creating average content simply isn’t going to cut it anymore. But what makes great content marketing great? What’s the difference between average content and phenomenal content? Unfortunately, great content has no one true formula, but there are a lot of common factors that all pieces of great content share. 1. Great Content Has a Purpose Great content takes us

If you've ever had the burning desire to express your search query in the form of an emoji, you're in luck. Bing has announced their algorithm will now officially be supporting the use of emoji characters as search terms in all English search queries. As most iphone users should be familiar with, emoji are are tiny images used to express common ideas, objects, and emotions. While emoji have been features on mobile keyboards for the past few years, they haven't

According to Google representative, John Mueller, the much-anticipated Penguin 3.0 algorithm update began rolling-out on Friday, October 17th. This past weekend, some sites began noticing changes in their organic rankings and many were attributing the changes to the Penguin update Google's been building anticipation for since earlier last month. Today, Google's John Mueller has confirmed that Penguin is, in fact, responsible for any of these changes in the search results we've seen over the past few days. As the first

In the past few weeks we've seen a lot of volatility in the types of local search results that Google has been returning since their latest local algorithm update was rolled out back at the close of July. Recently, we're seeing the return of a number of the local 'six-pack' or '7-pack' results that had suddenly dropped from the search results with the release of Google's algorithm update nicknamed "Google Pigeon." Back in July, there was a drastic decrease in

Gary Illyes, Google’s Search Quality Engineer, has announced at Search Marketing Expo East that there is an excellent chance that Google will be launching their much-awaited Penguin 3.0 algorithm update next week. Hundreds of thousands of web owners devastated by the Penguin 2.1 update that hit on October 4, 2013, have eagerly been awaiting this release in the hopes that Google's new Penguin 3.0 update will help them recover the rankings they lost after being severely penalized back in 2013.

On July 24, 2014, Google announced the roll out of their updated local search algorithm, dubbed 'Pigeon'. Google's new algorithm specifically targeted local results and has dramatically altered the face of local search. Join us for a free webinar Wednesday, September 24 at 11AM PST to find out how to harness Google's new Pigeon Local Algorithm to boost your rankings and increase traffic, leads and sales for your business. CLICK HERE TO SIGN UP! When: Wednesday, 11 AM PT /