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In our last post, we promised more news on Pinterest and social media tools, so here it is… (more…)

Did you know that Pinterest is projected to have between 50 and 70 million users by next year according to eMarketer research? Would you like to hear from some of them? (more…)

What big display changes mean for small businesses Do you have an uneasy feeling that something in your universe has changed recently, but you can’t quite put your finger on it? It’s not a cosmic shift, but a new local search display format from Google, which may be just as significant. As a business relying on local search results, you need to understand what has changed and what these changes mean for your business. (more…)

Facebook has rolled out a series of test versions for changes to Brand Pages, as announced by COO Cheryl Sandberg on September 8. The changes appear to target small businesses (SMBs), judging by Sandberg’s presentation, in which she cited 45 million active SMB Pages currently found on Facebook worldwide. She stressed, among other things, the importance of SMBs and their use of Facebook Pages to provide women with new opportunities for entrepreneurial growth. (more…)

Panda, Penguin, Hummingbird—if it’s your job to care about SEO, these critters have complicated your life in recent years. The new Google search algorithms they represent, along with other ongoing updates—as many as 500 or more per year—have changed the rules for driving quality traffic to your web site. These days, it's about looking beyond keywords. Gone are the days of “keyword stuffing,” when bad writing and obvious gimmicks got you into the top page rankings. The new ecosystem calls

Writing great headlines comes naturally to some people, but most of us need a little help crafting those irresistible lines that make readers want to know more. Sure, a lot is riding on the headline, but it all comes down to one overriding concern: does it generate an amazing click-through rate, the kind that your competition would kill for? That measure of success can also reflect on your company’s image as a forward-leaning, innovative brand, not to mention your standing