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It’s been almost a month since Google’s Mobile Friendly rollout, prompting many businesses to update their sites to comply with Google’s mobile friendliness criteria. For those that haven’t yet climbed on board, there’s now even more motivation to do so: Bing has been rolling out a mobile-friendliness update of its own. In November, Bing revealed that it was planning to put more focus on mobile in 2015, and the new update is clearly part of that strategy. The new focus

If your mobile marketing strategy relies largely on creating a great mobile-friendly experience for your visitors, chances are, you’re missing a critical component: targeting multiscreen usage.  After all, statistics show that as  many as 90% of internet users use multiple screens throughout the day, often simultaneously. Reaching these users with a targeted message tailored to the multiscreen experience is crucial in ensuring that you’re reaching your visitors in the right way at the right point in the sales funnel. To

Search engine algorithms rely on an enormous variety of signals that help them establish the most relevant results for a search, but if you look closely, many of these tie into one crucial factor: the user experience. At first glance, judging a site's relevance based on the user experience may seem arbitrary. After all, if a user is searching for pet supplies, and your site is well-optimized for the topic of pet supplies, user experience shouldn't matter as much, right? Not

It’s not often that Google gives us advance notice of a major algorithm update, so their announcement in February sent a pretty clear signal that its mobile-friendly update was one to prepare for.  While the update only affects searches from mobile devices, statistics reveal that more and more people are using mobile devices to research and finalize their buying decisions, so updating your site to be user-friendly on mobile devices should be on your agenda regardless of the update. What

Internet marketing has many facets, all of which are continually changing and evolving in response to factors such as new technology and changes in consumer behavior. Perhaps the most dynamic facet of internet marketing, though, is social media. Changes in the social media sphere are constant, and social media users are continually finding new and different ways to use social media not only day-to-day, but  moment-to-moment. In order to answer the question of “What’s next in Internet marketing?” then, we

Chances are, you’ve been hearing a lot about Influencer Marketing and how it’s a powerful new spin on word-of-mouth marketing.  While there’s nothing we love more than waxing poetic about just how powerful influencer marketing is, we know that nothing speaks louder than great data.  We’ve combed through tons of data from some of the best marketing studies, surveys, polls and reports to find the stats that can help you decide whether it’s time to put the power of Influencer