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Writing great headlines comes naturally to some people, but most of us need a little help crafting those irresistible lines that make readers want to know more. Sure, a lot is riding on the headline, but it all comes down to one overriding concern: does it generate an amazing click-through rate, the kind that your competition would kill for? That measure of success can also reflect on your company’s image as a forward-leaning, innovative brand, not to mention your standing

  You could spend years digging through reams of advice on how to write content that generates outstanding traffic results. We want you to have a life, so instead, we’ve condensed it down to 6 indispensable writing tips that have proven successful at driving traffic for high achievers at every level of business. One way or another, you depend on digital content to drive traffic to your web site. Whether through trending social media posts across multiple platforms, funny videos

Yesterday, Google announced that they would be restructuring the upper-crust of their brand into a holding company that will simply be known as Alphabet. At the surprise of many (including owners of pre-existing companies already called "Alphabet"), Google's co-founders, Larry Page and Sergey Brin, announced that the decision was made so that Google could continue its legacy as the most-used search engine in the world while its now-sister companies continue to evolve the world outside of the web. For instance,

For those of you that checked your Google Search Console (formerly known as Webmaster Tools) on Tuesday July 28, you might have been surprised to see a new warning, "Google Warning: ‘Googlebot cannot access CSS and JS files on {your domain}.'" For sites that employ Javascript and CSS coding, this may have been alarming. In this post I will try answer some of the most common questions asked by our clients regarding this warning and what you should do when

Google announced today that their latest update, Panda 4.2., began a surprise rollout over the weekend. For the uninitiated, Panda is a Quality Algorithm that has been completely integrated into Google’s main ranking algorithm. This means that when a Panda update is made, sites with poor-quality content are often the first sites to be hit. Google says that this update will rollout throughout the next month and that only 2 to 3% of English language queries have been affected so

Google recently announced that it has redubbed its Webmaster Tools suite to Search Console. Their reasoning behind the move is pretty straightforward: optimizing a site is no longer a specialized function of expert webmasters, and is now done by everyone from business specialists to novice site designers. Yet behind the clear and obvious reason, there may be a more important message: search engine optimization is more important than ever, and site owners of every stripe can take steps to improve