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The close relationship between Facebook and Instagram now goes beyond the former owning the latter, to a whole new dimension, thanks to the new interface that allows more businesses to create self-serve ads on Instagram. Both entities have recently added e-commerce features with Instagram’s new “Shop Now” button, and Facebook’s “Buy Now” button, to help build their shares of ad revenue. The new Instagram ad options are accessed through Facebook’s ad management tools, and the features use the same targeting

Facebook comes in at number three among social media sites that correlate to a high Google search ranking. Clearly, it’s safe to say that raising your Facebook game should raise your Google rankings. However, Facebook has been gradually changing the rules of their game, which gives rise to important questions, like: what are the newest rules, and how can you use them to retain visibility and increase your reach through 2016? How many of Facebook’s 1.4 billion members are you

In the never-ending quest to understand how Google's ranking factors, we’ve noticed a recent study that clears up one long-standing debate within the SEO world. Evidence now shows that user behavior is an important piece in the ranking puzzle. (more…)

We've always loved the jerky produced by our clients 'Three Jerks Jerky.' As their official digital marketing partner, we're lucky enough to get samples all the time, and they're always a big hit around the office. We've been singing their praises now for almost six months, so we were thrilled to see them get recognition on national television. (more…)

Ever since Google’s “Mobilegeddon” event in April 2015, most businesses have worked to improve their mobile rankings. (more…)

In our last post, we promised more news on Pinterest and social media tools, so here it is… (more…)