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It may seem like the height of counter-intuitive marketing, but giving away your service could be the very thing that helps you sell it (think grocery store food sampling while you shop). The same principle applies to motivating buyers to sign up for your services. Learn the tricks—and the rationale—behind our latest Growth Tactic, #45 Try Us for Nothing—a Free Trial Tactic, from your 100-Day Digital Growth Plan. It’s a proven way to win over skeptical or tuned-out prospects who could

Whether you’re a video wiz, or just getting comfortable behind (or in front of) the camera, Growth Tactic #44 is a must-have for your bag of marketing tricks. The Easy Product Demo Video is a great way to offer free assistance and to connect with your customers. Find out more in today’s newest tactic for your 100-Day Digital Growth Plan. We're offering our best tips and insights to keep you learning and growing well into 2017! OVERVIEW – THE EASY

Tap into that valuable goldmine of information sitting in your archives and transform past blogs into a new, cost-effective video series. You know video is the hot up-and-coming format, but maybe you haven’t yet figured out how to generate the new content needed to keep up with the trend. It’s easier than you think to Build a Best Blogs Video Series. Learn how in Growth Tactic #41 from your 100-Day Digital Growth Plan. OVERVIEW – BUILD A BEST BLOGS VIDEO

Top 5 Ways to Evaluate Your Social Media Plan Doing social media marketing is the equivalent of running a marathon--not a sprint. That's why you need a solid strategy and a way to monitor success. The question is, how do you know when you’ve hit a milestone? Here's an even bigger question: what does success actually look like on social media platforms? If social media is all about creating a presence for your business, then it has to be one that

You already know your website is inviting and workable on a desktop computer—after all, that is a must for any successful business—but, it’s not the only must in 2017. If customers and prospects can’t easily navigate your site from their mobile devices, they’re likely to seek out one of your competitors - whose site is responsive (unlike yours). Find out how to get back in the race with today’s newest tactic for your 100-Day Digital Growth Plan: Growth Tactic #40,

A little proof can go a long way. Find out how you can guide your visitors from your homepage to your purchase page with Growth Tactic #36, Prove Yourself: Online Social Proof. With this strategy from your 100-Day Digital Growth Plan, you can work on turning prospects into customers and customers into repeat shoppers. OVERVIEW – PROVE YOURSELF: ONLINE SOCIAL PROOF Prove it. How many times have you heard that demand? It’s not enough these days to merely tell someone how