Google Announces 24th Panda Refresh
After many discussions around the web of a noticeable update and after days of Google denying any changes, Google has finally announced the roll out of their latest Panda refresh. This would be the 24th Panda update since the first one was announced nearly two years ago.
The Pros and Cons of Live Chat
Live chat gives your business the chance to interact and engage with customers online, in ways you only used to be able to do offline when they called over the phone or appeared at your door.
Chatting with your site visitors allows you to talk to them in real-time, adding dimension to your business and giving customers a real person with whom to connect, all of which has the power to increase conversion. But while live chat has the potential to personalize to your business’ online presence and do a great deal of good, there are a few things to keep in mind that might make live chat more of a problem then a solution.
Facebook Announces New Social Search Function: Facebook Graph Search
Today, Facebook announced the introduction of Graph Search—its radical attempt to add search to its social site. Just like Google has moved to make their search results more personalized with Google+, Facebook is attempting to merge search and social—but in an even more radical way. Instead of incorporating Google’s search function on their site, Facebook decided to create their own: Facebook Graph Search. If you have a page on Facebook, Graph Search can help all sorts of users discover it, meaning new ways to reach customers and a new outlet to help generate business for your brand.
What is Retargeting and Why is it so Important in 2013?
For most businesses, conversion doesn’t usually happen the first time a customer visits their site. In fact, only about 2% of these first-time visitors convert on the spot. And that’s okay—as long as you can get them back. In 2013, with the focus increasingly being directed toward concrete ROI and real conversion, retargeting is a technique that’s quickly becoming one of the secrets to success in the Internet marketing world.
Looking Beyond the Vanity Metrics
It’s easy to get distracted by likes, retweets, +1s and all the other vanity metrics out there. It’s understandable, we all want to be liked and it’s even better when the whole Internet can see just how much we’re liked. But vanity metrics are named vanity metrics for a reason. Among the other trends we’ll discuss in our upcoming Webinar on Internet Marketing Trends for 2013, we talk about why conversion is more important than ever this year, even in social media. That’s why the big question we all need to be asking ourselves in 2013 is: as great as a re-tweet might be, if it’s not bringing you big ROI, is it really worth your business investing in?
Google Announces its 23rd Panda Update—Affecting ~1.3% of English Queries
What were you hoping to get for Christmas this year? We’re betting it probably wasn’t another Google Panda Update. Unfortunately, that’s exactly what we all found under the tree this year. Just before the holiday weekend, rumors of a Google algorithm update were swirling with people commenting on signs of a major update seemingly in the works. On Friday, Google confirmed these whisperings with a post to their Twitter page announcing that they had indeed pushed out yet another Panda data refresh that day.
Use Your Social Media Data To Improve Your Marketing Strategy
What do all those likes, retweets, comments and shares really mean for your business and how can you learn from them?
Without a real understanding of all this social data you’re getting, it can be difficult to recognize any actionable takeaways, and almost impossible to leverage all this information in order to improve your marketing strategies. We’re here to help you find out what you can really take away from your latest retweet and how you can use that information to your advantage.
How to Create Quality Content on a Small Budget
As you start thinking about marketing strategies for the New Year, it’s important to remember that the shift towards the unique, quality content that picked up speed in 2012 is most certainly not over. But, with the New Year comes new opportunities for you to reexamine your strategies and realign them with your budget–big or small. And luckily, creating high quality content doesn’t always have to come with a high price tag; we’re here to prove it. Here are a few tips on how your business can create quality content, even without a big budget.
SEO for 2013: Experimenting with your Methods, Diversifying your Tactics, and Opening your Mind
What every business must ask themselves as we head into the New Year is how are we diversifying our tactics; how are we developing new ideas, new techniques, new mindsets? Right now, staying stagnant is most definitely not the best policy. Here are some areas where we could all afford to mix it up a little in the New Year:
5 Ways to Create Content that Markets Itself
What’s worse than creating a fascinating blog post or writing a piece of quality content… that nobody sees. Sometimes, even after posting to Facebook or tweeting with the best of them, your content still ends up sadly, and surprisingly, overlooked. Find out how to make content that markets itself with these 5 tips—no extra tweets […]