BLOG

Do people know who you are, what your brand is all about, and why they should really choose your company over others? Sharing your branding story just might solidify your business as the shooting star in a galaxy full of wannabees. Find out How to Sell Products by Telling Stories, with Growth Tactic #53 in your 100-Day Digital Growth Plan. Prepare for an increase in traffic that’s out-of-this-world. OVERVIEW – How to Sell Products by Telling Stories If you followed

Here’s a way to give site visitors the feeling of satisfaction that comes from knowing they’ve made progress in life, even if it’s just in the context of buying a product from you. Ever notice how some websites let you see where you stand along the path to making a purchase or completing a survey? They’ve figured out that a progress bar—or completeness meter—works in their favor. Learn more about why that is, and how you can make it work

Who can afford to waste time online, wading through irrelevant details? It’s a good bet that you can’t, and neither can your site visitors. Spare them the effort and instead, let them see exactly what you have to offer, right up front. Learn more in our Growth Tactic #49, Simplify Your Landing Page, another winner in your 100-Day Digital Growth Plan. OVERVIEW - Simplify Your Landing Page When your message is clear and uncluttered, with a value proposition right up

Get noticed, offer advice, and Build Authority and “Brand Cred” with HARO. Already familiar with HARO? We’ll explain how to get the most out of it. Plus, we reveal additional resources you’ll definitely want to consider adding to your branding toolbox. Find out which outlets, reporters and online sources are looking for your expertise. Then, share your ideas and watch the buzz around your brand become louder and louder. Welcome to Growth Tactic #48 in your 100-Day Digital Growth Plan.

Did you know that over 85 percent of millennials own a smartphone? Since millennials make up one of the largest consumer segments in the world right now, that is a significant bit of data. In other words, mobile matters in most industries. It matters so much that Google’s all-important algorithms take mobile-friendliness into account when ranking pages. Just to get you started, we've come up with these top 6 reasons to make it mobile and stay user-friendly. Businesses that want their

It may seem like the height of counter-intuitive marketing, but giving away your service could be the very thing that helps you sell it (think grocery store food sampling while you shop). The same principle applies to motivating buyers to sign up for your services. Learn the tricks—and the rationale—behind our latest Growth Tactic, #45 Try Us for Nothing—a Free Trial Tactic, from your 100-Day Digital Growth Plan. It’s a proven way to win over skeptical or tuned-out prospects who could