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Facebook marketing helps businesses expand their reach, establish their brand identity, find loyal followers, and promote their content. But did you know you can use the social media platform to generate leads? If Facebook isn’t a cornerstone of your digital marketing strategy, then you need to reconsider your approach. Here’s why you should take advantage of Facebook Ads and what you can do to get the most mileage out of your account. Easy Pick or Epic Showdown? Facebook Ads Versus

You want to expand your customer base. You know videos are the fastest growing ad format. You know they can help your small business reach a young and growing audience, but you don’t have the budget. Or do you? If YouTube has anything to do with it, you won’t need to spend a fortune (or an eternity) to leverage the power of video ads. That’s because the tech giant recently unveiled a new suite of products called YouTube Director. The

As a generation well versed in technology, our expectations for website usability are constantly rising. This means that web developers have to keep up with their competitors, or better yet, stay ahead of them by using innovative methods to make the user experience more fluid. Though the task may seem initially daunting, it can be made easier by simply understanding what users get out of your website's interface. From there, the process of modifying your website to meet the needs

Video marketing has finally transitioned from a “maybe” to a “must.” With more than 1 billion people using YouTube – one-third of all Internet users –the importance of video marketing cannot be denied. If your business isn’t in front of the camera...there’s a good chance you’re falling behind. It’s easy to see why. In our fast-paced world, we have evolved to process images faster than text. So, when you combine written and visual content, there’s a significant increase in understanding,

If you dabble at all in the marketing sphere, there’s a 99.9% chance you’ve heard the buzz word “influencer” by now. Maybe you’ve toyed with the idea of influencer marketing, maybe you’re one of the 75% of marketers who currently utilize some form of influencer marketing in your strategy, or perhaps you’re not yet convinced that influencer marketing is the right choice for your brand. Regardless of your current connection with this ever-expanding phenomenon – and your opinion of it

With several digital marketing channels available to businesses today, one channel in particular stands out from the rest: Facebook. With the vast data and information Facebook has about its users, Facebook advertising is allowing businesses to reach current and new customers easier than ever. If you’re unsure if Facebook advertising is right for your business, read on to find out if it is the platform you can’t afford to pass on. Facebook Has Billions of Users  There are currently two