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‘Tis the season for huge profits and high stress. As the fourth quarter of 2017 begins, businesses are rushing to put their holiday marketing campaigns into overdrive. The good news is that retailers should see solid gains in 2017, with analysts expecting holiday sales to rise between 3.8 and 4.5 percent over last year. The bad news is that competition has grown stiff. That puts tremendous pressure on executives and entrepreneurs to up their game. Want to make sure the

Mobile has taken over the digital landscape, and brands should be aware. In 2016, the switch occurred: For the first time, more people accessed the internet using mobile devices than they did using desktops. Overall usage is up, as are ad revenues, and this puts the mobile user experience front and center when it comes to digital marketing. New Google Study Highlights the Importance of the Mobile User Experience How does the mobile user experience affect brand image? Google recently

Amazon has unleashed a new feature designed to match shoppers with products and pair businesses with customers. It’s called Amazon Spark. A cross between Instagram, Pinterest, and Houzz, it’s goal is to facilitate product discovery. But how? And what should e-marketers know about the new Instagram-style feed? Amazon Steps into the World of Social Media When you think of social media, Amazon hardly comes to mind. Aside from its product reviews, the online behemoth isn’t known for facilitating user-to-user interaction. That’s

Facebook marketing helps businesses expand their reach, establish their brand identity, find loyal followers, and promote their content. But did you know you can use the social media platform to generate leads? If Facebook isn’t a cornerstone of your digital marketing strategy, then you need to reconsider your approach. Here’s why you should take advantage of Facebook Ads and what you can do to get the most mileage out of your account. Easy Pick or Epic Showdown? Facebook Ads Versus

You want to expand your customer base. You know videos are the fastest growing ad format. You know they can help your small business reach a young and growing audience, but you don’t have the budget. Or do you? If YouTube has anything to do with it, you won’t need to spend a fortune (or an eternity) to leverage the power of video ads. That’s because the tech giant recently unveiled a new suite of products called YouTube Director. The

As a generation well versed in technology, our expectations for website usability are constantly rising. This means that web developers have to keep up with their competitors, or better yet, stay ahead of them by using innovative methods to make the user experience more fluid. Though the task may seem initially daunting, it can be made easier by simply understanding what users get out of your website's interface. From there, the process of modifying your website to meet the needs