BLOG

It’s on the lips of every marketer in the world. It's challenging. It's effective, and when applied correctly, can drive massive results. Content marketing has been pushed into the spotlight and the light is only growing brighter. A good content marketing strategy can make the difference between growth and stagnation. The trick? Creating content that people want to consume and search engines want to rank. Easy to say. Hard to do. So how do you create content that actually drives

Bite-sized content grabs attention. Longer messages inform the reader. Short-form content is the superficial fluff of the marketing world. No one reads long articles anymore. You probably know all the arguments for and against each type of content. You may even know that any well-rounded content marketing strategy requires both longer and shorter pieces. But do you know which to use, when, and why? Here are a few content marketing ideas that will help you sort through the confusion. Sometimes

In celebration of Halloween, we’re sharing 5 scary good social media tricks that you can start using right now. We hope you have a frightfully fun day - filled with spine-tingling results! (Or at least a few more followers…)

Think about all the important people in your life. Is it your best friend you’ve known since kindergarten, a spouse, or a parent? Why are they so important to us? Affinity, experiences, and trust. All of this has been built over a lifetime, and nurturing these relationships has become part of our DNA.  As professionals, we of course value our customers, but we can’t ignore the lifetime value of these customers and how this impacts our business. Just like being

Consumers have always valued meaningful personal interactions—the baker who greets them by name or the cashier who remembers their kids’ birthdays. In the past, only smaller boutiques, local shops and luxury brands could offer such intimate customer journeys. Meanwhile, people accepted the anonymity of the digital marketplace as par for the course. But this is a new day. The arrival of social media, advanced analytics, and artificial intelligence has changed the way companies engage with their audience. Now, organizations of

A commercial comes on while you’re watching the newest episode of your favorite TV show and more often than not, it’s for a product or service you don’t need. What do you do? You use commercial breaks to grab a snack, finish a text message, or see what is in your social newsfeed. By the time your attention returns to the screen, you’ve missed virtually all the commercials and are ready to refocus on your show. This is great if