BLOG

Many people browse through Houzz to get inspiration for their next remodel, but Houzz marketing can also be a powerful weapon in a business’s arsenal. The platform allows interior designers, architects, builders, remodeling businesses, furniture makers and more to show off their stuff, whether that be a modernist chair, an impeccably designed living room, or even a historical mansion. So how can you expand your reach and get maximum exposure for your brand? To begin with, you need to master

Chances are that your website is already compliant with W3C standards. These rules will typically suffice, but new accessibility standards have taken center stage. Meet the Web Content Accessibility Guidelines, also known as WCAG 2.0. WCAG 2.0 guidelines have been approved by top web developers, including those who have produced the brilliance behind CSS3 and HTML5. In this article, we’ll discuss WCAG 2.0 standards, as well as 7 things you can do to ensure that your website is on its

You’ve mastered the art of marketing automation. You use customer relationship management software to store personalized info. You have incredible email marketing software – MailChimp, Sharp Spring, or perhaps Litmus. You even dig deep into Google Analytics in order track your results and refine your strategy. Congratulations. You’re a marketing rock star. But what about mobile? Do you send push notifications? Do you know how to engage with your customers in real-time based on their current location? If not, you

There are three tried-and-true forms of communication: the written word, video, and audio. Today, we’re diving deep into what feeds the eyes and ears to make your content powerful and unforgettable. You hear it every day: You should create video. But…video of what? And where?! You have no doubt heard of podcasting, but how and why should you start your own? The simple answer is that both types of content are more accessible to produce than ever before. Nobody needs

The popularity of interactive and social content has paved the way for the booming success of video, especially in the marketing world. Video marketing has a way of captivating audiences both young and old. This trend has gained momentum around the globe and shows no signs of slowing down. In fact, by 2021, video traffic will account for 82% of all consumer traffic. Video content lets your brand connect with your clients in highly unique and emotional ways. Video is

2018 is already off to an amazing start. We’ve seen updates from Facebook (again). We’ve seen video content explode.   We’ve seen Google make it even harder for addiction treatment centers to advertise online. The fantastic thing about digital marketing is that it’s always shifting - like a revolving door of marketing opportunities. That’s why CEO Bernard May and Director of Marketing Matt Erickson developed a powerful webinar dedicated to digital marketing trends for addiction treatment centers.  From mobile domination