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When you “remarket” or “retarget,” you show your Facebook or Google ads to people who have already visited your site. The goal is to remind potential customers that you exist and to move them closer to making a purchase. Remarketing ads can move you closer to that goal. Why remarket? Because most people need a little encouragement before paying good money for anything. Almost no one converts on their first visit to a website. According to an Episerver survey, 92 percent

To say we live in a mobile world is an understatement. As a business owner, you're probably well versed in the importance of targeting mobile customers. Chances are, your website is crafted using responsive design to ensure that it's accessible to everyone, no matter their screen size. Maybe you've run a mobile campaign that targets customers using SMS messages. But have you ever thought about how you could use a mobile device to run your business more efficiently? If not,

Organic reach is dying. Social media posts that might once have reached thousands of people and generated hundreds of likes now linger in obscurity. That has far-reaching implications for your brand’s social media marketing strategy. Businesses that once got by without spending a penny will now have to readjust their thinking – and their budgets. The Death of the Organic Post Organic content started to lose its power way back in 2014, when reach dropped by almost ten percent drop

Positive Reviews Pro Users, The team at here at National Positions wanted to take a moment to inform you about some updates from Google that will be affecting some of our Positive Review Pro’s functionality settings. Reputation Management, Reviews, & Google: What Has Changed? Reviews are a fantastic driver of business. Often, reviews are the sole or primary factor that determines whether a new or returning client chooses your company over your competitor.  Furthermore, Google’s continued focus on using public

  People are tired of traditional advertising. They skip through commercials and ignore banner ads. They’re skeptical of marketing claims. In the age social media, people want to hear from other people, preferably people they trust. They listen to friends, family, and coworkers. They read reviews and the watch influencers.  They also follow influencers – trendsetters, celebrities, YouTube stars, critics, bloggers, experts, analysts – major players who have gathered large and active followings on social media channels. Influencers hold sway

Last year, Google banned addiction treatment centers from using its AdWords Advertising platform. Now, after an extended review process, the company has once again given the green light to drug and alcohol programs. What made the largest advertising provider ban a $78 million segment of the market, and what has changed since the ban was implemented? Why Did Google Ban Rehab Facilities? Last September, Google suspended addiction treatment and rehab centers from advertising on websites, search pages and apps because