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Your Google ranking says a lot about the health of your business. So it’s always good to assess what you can do to help your website rank better in search engines. It’s possible to improve your Google ranking with a few small (or not so small) tweaks. And that’s because great SEO is the sum of all its parts. If you want to really wow Google (and your site visitors!) you usually need more than a single tactic. You need

It’s clear that voice search is here to stay. And in 2018, visual search has really taken off as a major trend. While text search is far from dead, it’s clear that users are starting to interact with content in new ways. If your website is only optimized for text-based search, then you’re going to miss out on traffic and customers. Let’s take a look at the latest search technology and go over some tips and tricks that can help

Brands and consumers don’t always see eye to eye. Consumers are savvier than ever and tend to be a little skeptical when it comes to advertising. But when it comes to video content, and even video marketing, consumers and content creators just can’t get enough. Enter IGTV. While it had been rumored for months – there is now another major player in the online long-form video game. Instagram (and their parent company Facebook) launched IGTV on June 20, 2018, taking

In a relationship, lack of trust is a deal breaker. After all, introducing just a small element of doubt can cause a relationship to crumble. Believe it or not, it’s the same for your website users. Trust is a pretty hot topic when it comes to your marketing content and website design. “Know. Like. Trust.” has been a winning copywriting formula for decades. And Google expects “Expertise, Authority, and Trust” from high-ranking search content. So why should trust matter to

Another month, another Google broad core update. Or at least that’s how it feels to business owners who are scrambling to keep up with their SEO and marketing content. On August 1, Google rolled out its latest broad core update (the last one was in March). Unlike past updates, this one didn’t come with a catchy name like Penguin or Panda, but that doesn’t make it any less important! In fact, the impact of this update has been significant. It’s

Mobile optimization is a key component to any business’s website, no matter how big or small the company itself may be - mobile site speed update matters. Think about how often you check out a website from your phone. For many people, they rely on mobile sites more than sitting down to a computer and looking at a site on a traditional browser. In 2016, 12% of adults in the United States strictly used their smartphones for internet access, instead