BLOG

In a relationship, lack of trust is a deal breaker. After all, introducing just a small element of doubt can cause a relationship to crumble. Believe it or not, it’s the same for your website users. Trust is a pretty hot topic when it comes to your marketing content and website design. “Know. Like. Trust.” has been a winning copywriting formula for decades. And Google expects “Expertise, Authority, and Trust” from high-ranking search content. So why should trust matter to

Another month, another Google broad core update. Or at least that’s how it feels to business owners who are scrambling to keep up with their SEO and marketing content. On August 1, Google rolled out its latest broad core update (the last one was in March). Unlike past updates, this one didn’t come with a catchy name like Penguin or Panda, but that doesn’t make it any less important! In fact, the impact of this update has been significant. It’s

Mobile optimization is a key component to any business’s website, no matter how big or small the company itself may be - mobile site speed update matters. Think about how often you check out a website from your phone. For many people, they rely on mobile sites more than sitting down to a computer and looking at a site on a traditional browser. In 2016, 12% of adults in the United States strictly used their smartphones for internet access, instead

2018 has already been a standout year for brand marketing campaigns. Smart companies are leaving their competition in the dust by projecting their brand messaging in innovative ways. Across all industries, we’re seeing clever engagement, strategic influencer partnerships, and unexpected shifts in messaging. Let’s dive right in to the 5 best marketing campaigns of 2018. See if you can spot any brand marketing strategies that you could implement in your business this year.   Weight Watchers Weight Watchers continues to

Business owners with an interest in review management got an unexpected surprise in late May of this year. Without any notice or warning from Google, many Google reviews suddenly vanished - specifically, anonymous reviews It’s left many businesses wondering, “where did my reviews go?” At the time, many weren’t sure if this was a policy change or a glitch. But now nearly two months have passed, and the reviews look to be gone forever. Now that the change is permanent, let’s

When someone visits your site and then leaves without so much as clicking on a link or navigating to another page, it’s called a bounce. If your bounce rate or drop off rate is too high, you risk losing credibility in the eyes of Google, and your online visibility may suffer as a result. Whether or not you should fear a high bounce rate depends on your overarching goals and the purpose of each landing page. Perhaps you don’t want