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Over the past year, National Positions’ very own CEO, Bernard May, has been a dedicated, elite member of the Forbes Agency Council. Forbes is a name you're probably familiar with – it's one of the most well-known and respected publications out there – but what is this "Agency Council"? If you haven't heard of the FAC, that's because it's a secret club of sorts. The FAC is an invitation-only community of agency owners and executives from the media world (PR,

Facebook is perhaps the most well-known and highly populated website on the planet, with an estimated 2.27 billion active users worldwide. As the platform continues to be a stand-out leader in social media, Facebook ads are a powerful way to reach thousands of buyers as they check their feeds throughout the day. It also gives businesses full control—allowing them to set their own ad budgets, build custom audiences, and use their own creative designs. If your business currently uses Facebook

Not long ago, digital advertising consisted of text ads and little else. Of course, things have changed dramatically in recent years, and we have reached a point where video ads are now commonplace. If you are tasked with growing the online presence of a brand, it is nearly certain that you’ll need to use video ads as part of your overall strategy.   Why Video Ads Before we take a closer look at the three major platforms for your video

Have you visited your website lately and debated whether it’s time to update it? If you run an online business or blog, and it depends on heavy traffic for survival, it’s important to update your site to keep it safe, fast, and relevant. Often, the hardest part about updating your website is knowing when. Should you update it when you see a drop in traffic or sales? When you need to add more content? Or maybe you need to take

If you are in the retail space – whether you have a physical location, an ecommerce site, or both – you likely need to make a big splash during the holiday season in order to have a successful year. Without a doubt, retailers feel the pressure when the holiday season rolls around. Without a strong showing during November and December, sales numbers for the year are almost certain to fall short of expectations. So, with that in mind, what’s your

Your Google ranking says a lot about the health of your business. So it’s always good to assess what you can do to help your website rank better in search engines. It’s possible to improve your Google ranking with a few small (or not so small) tweaks. And that’s because great SEO is the sum of all its parts. If you want to really wow Google (and your site visitors!) you usually need more than a single tactic. You need