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Not long ago, digital advertising consisted of text ads and little else. Of course, things have changed dramatically in recent years, and we have reached a point where video ads are now commonplace. If you are tasked with growing the online presence of a brand, it is nearly certain that you’ll need to use video ads as part of your overall strategy.   Why Video Ads Before we take a closer look at the three major platforms for your video

Have you visited your website lately and debated whether it’s time to update it? If you run an online business or blog, and it depends on heavy traffic for survival, it’s important to update your site to keep it safe, fast, and relevant. Often, the hardest part about updating your website is knowing when. Should you update it when you see a drop in traffic or sales? When you need to add more content? Or maybe you need to take

If you are in the retail space – whether you have a physical location, an ecommerce site, or both – you likely need to make a big splash during the holiday season in order to have a successful year. Without a doubt, retailers feel the pressure when the holiday season rolls around. Without a strong showing during November and December, sales numbers for the year are almost certain to fall short of expectations. So, with that in mind, what’s your

Your Google ranking says a lot about the health of your business. So it’s always good to assess what you can do to help your website rank better in search engines. It’s possible to improve your Google ranking with a few small (or not so small) tweaks. And that’s because great SEO is the sum of all its parts. If you want to really wow Google (and your site visitors!) you usually need more than a single tactic. You need

It’s clear that voice search is here to stay. And in 2018, visual search has really taken off as a major trend. While text search is far from dead, it’s clear that users are starting to interact with content in new ways. If your website is only optimized for text-based search, then you’re going to miss out on traffic and customers. Let’s take a look at the latest search technology and go over some tips and tricks that can help

Brands and consumers don’t always see eye to eye. Consumers are savvier than ever and tend to be a little skeptical when it comes to advertising. But when it comes to video content, and even video marketing, consumers and content creators just can’t get enough. Enter IGTV. While it had been rumored for months – there is now another major player in the online long-form video game. Instagram (and their parent company Facebook) launched IGTV on June 20, 2018, taking