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Unknown: Knock, knock. You: Who’s there? Unknown: Tom from next door, silly! You: I have a neighbor? We know that marketing online has the ability to push your message far and wide, but make sure not to overlook, downplay, or ignore the buying power of your local market. When running an online business, it’s easy to forget that prospects are right down the street, waiting for YOU to invite them into your inner circle. Take a tip from your brick-and-mortar

The beauty of the World Wide Web is that, with the right formula, virtually anyone or anything can go viral. Don’t believe it? Tell that to Pikotaro and his Pen-Pineapple-Apple-Pen. Hey, over 242 million YouTube views is nothing to scoff at. A single viral campaign won’t sustain you for the long haul—for that you’ll need engaging content, a solid social media strategy, and maybe a dash of paid search—but it can certainly give your business a boost. So, what does

Recently, our very own Marketing Director, Matt Erickson, gave his industry insights and shared some of his favorite strategies via a podcast interview for Enterprise Radio. In this interview, Matt discusses how digital marketing effects business in brands, touching on everything from search engine optimization to search engine marketing to retargeting and beyond. Enterprise Radio is the signature show of EPN – the Entrepreneur Podcast Network with host Eric Dye, known for his exclusive interviews with small business owners, entrepreneurs

With the end of the year close at hand, we're all reminiscing about the past few fiscal quarters and looking hopefully toward a new year of business growth and success. How can you make sure your hopes come to fruition? Keep your eye on these five hot marketing trends for valuable insights into how you can make 2019 your most prosperous year yet. (more…)

Over the past year, National Positions’ very own CEO, Bernard May, has been a dedicated, elite member of the Forbes Agency Council. Forbes is a name you're probably familiar with – it's one of the most well-known and respected publications out there – but what is this "Agency Council"? If you haven't heard of the FAC, that's because it's a secret club of sorts. The FAC is an invitation-only community of agency owners and executives from the media world (PR,

Facebook is perhaps the most well-known and highly populated website on the planet, with an estimated 2.27 billion active users worldwide. As the platform continues to be a stand-out leader in social media, Facebook ads are a powerful way to reach thousands of buyers as they check their feeds throughout the day. It also gives businesses full control—allowing them to set their own ad budgets, build custom audiences, and use their own creative designs. If your business currently uses Facebook