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Video content stimulates the senses and is easy to watch on mobile devices. Is it any wonder, then, that in 2017 experts projected video marketing would account for a full 80% of all web traffic by 2019?1 And video consumption is still on the rise. Cisco estimates video traffic will make up 82% of all consumer and business IP traffic by 2022.2 If you haven’t yet embraced video as part of your overall marketing strategy, now is the time. Also,

When you think of Instagram, you probably think of pretty pictures, models posing with free products, and jealousy-inducing vacation views. While that may be what you ultimately see, there’s a lot more going on “behind the screen” to ensure that that that content makes it to your feed. And Instagram pros know all the tricks. But for brands that are making the leap and trying to get themselves “Instagram ready,” it can be difficult to navigate everything that is possible

National Positions has some fantastic news…again! And we wanted to take a moment to share the incredible announcement with you, our loyal customers and faithful blog visitors. If you are new to our blog—don’t worry—we welcome you, too. Recently, National Positions received not one, not two, but three 2019 Communicator Awards of Distinction for three of our favorite projects from this past year! Join in on the excitement and check out the winning landing page, website, and infographic design below.

Facebook is the ideal platform for nurturing existing customers and gaining new prospects. If you’re using Facebook ads, or you plan to use them in the future, we’ve got some tried-and-tested ways to reach your target audiences on the platform. First things first, though. You need to know who your target audiences are before you can effectively home in on them. Creating Facebook buyer personas can help. Buyer personas are fictitious representations of your buyers. They are: Current buyers (people

Forgive us for using an old cliché, but people do business with people, not with companies. You need to build brand awareness, sure. But people will always choose to do business with those they like, trust, and value. That last one is important. Your clients must find what you have to offer—your expertise, your willingness to educate them, guide them, and challenge their assumptions—valuable. Whether you’re the Director or Chief Creative Officer of your company or a middle manager working

The digital age has changed life in ways that were unimaginable only a few decades ago. In 1980 we entertained ourselves with color TV and 8-tracks. Today we have digital access to unlimited information and live our lives on smartphones and social media. Things are changing dizzyingly fast. If you sell a product or service, it’s hard to keep up or even know where to start. In the world of social media, Facebook is still the top platform for advertisers.