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PPC is an essential part of any effective marketing strategy today. If SEO is the engine, PPC is the turbo booster that puts your brand in front of the right customer at the right time so you can generate leads and results faster. But PPC isn’t a “set it and forget it” tool. You still have to put in the work—that means proper planning and constant monitoring. Here are 5 ways to make sure you get the most for your

In a perfect world you could have your summer intern whip up some keyword-optimized content, slap it on your site, and magically rank at the top of internet search results overnight. It’s not that easy, of course. Good SEO is essential, but it takes time—it’s not an overnight transformation. And Google has caught on to black hat SEO techniques like keyword stuffing and cloaking—it’s just not a winning strategy anymore. Worse, shady tactics could get you eighty-sixed from search results

It’s a common myth that people who watch YouTube videos on mobile devices view them exclusively “on the go.” The stats tell a different story. According to Google (which owns YouTube), people watch stuff on YouTube like they watch TV: at home, during prime time, and on horizontally oriented screens. If you’re like the typical YouTube user, you probably spend time on the site to learn, listen to music, watch shows, and catch up on politics and pop culture. And,

People watch 5 billion videos on YouTube every day, and the platform has evolved to become the #2 search engine (behind Google, of course) in the world. If you’re reading this you already know you need to be doing video marketing, and odds are you’ve already created at least some video content for your business. But how do you make sure the videos you’ve published actually get views? The key is optimization, aka video SEO. Optimizing YouTube videos is pretty

When it comes to the creation of your YouTube ad, your options are endless. Do you do it yourself or hire an outside company? Do you have the skills to film and edit your video? Do you have the equipment needed to get the job done? And done well? No matter which path you choose for creating your video ad, the end goal will be the same: you need to solve a problem, provide value, and inspire the viewer to

Converting sales leads and staying ahead of the competition are daily challenges. You need to hit the right audience with the right message at the right time—a challenge even for marketing pros. Meanwhile, you’re busy juggling meetings and projects and figuring out the budget for next quarter. If your goal is growth (and whose isn’t?) it’s almost impossible to manage marketing content plus all your other responsibilities. Marketing automation might just be the solution you are looking for. What Is