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It’s a common myth that people who watch YouTube videos on mobile devices view them exclusively “on the go.” The stats tell a different story. According to Google (which owns YouTube), people watch stuff on YouTube like they watch TV: at home, during prime time, and on horizontally oriented screens. If you’re like the typical YouTube user, you probably spend time on the site to learn, listen to music, watch shows, and catch up on politics and pop culture. And,

People watch 5 billion videos on YouTube every day, and the platform has evolved to become the #2 search engine (behind Google, of course) in the world. If you’re reading this you already know you need to be doing video marketing, and odds are you’ve already created at least some video content for your business. But how do you make sure the videos you’ve published actually get views? The key is optimization, aka video SEO. Optimizing YouTube videos is pretty

When it comes to the creation of your YouTube ad, your options are endless. Do you do it yourself or hire an outside company? Do you have the skills to film and edit your video? Do you have the equipment needed to get the job done? And done well? No matter which path you choose for creating your video ad, the end goal will be the same: you need to solve a problem, provide value, and inspire the viewer to

Converting sales leads and staying ahead of the competition are daily challenges. You need to hit the right audience with the right message at the right time—a challenge even for marketing pros. Meanwhile, you’re busy juggling meetings and projects and figuring out the budget for next quarter. If your goal is growth (and whose isn’t?) it’s almost impossible to manage marketing content plus all your other responsibilities. Marketing automation might just be the solution you are looking for. What Is

Video content stimulates the senses and is easy to watch on mobile devices. Is it any wonder, then, that in 2017 experts projected video marketing would account for a full 80% of all web traffic by 2019?1 And video consumption is still on the rise. Cisco estimates video traffic will make up 82% of all consumer and business IP traffic by 2022.2 If you haven’t yet embraced video as part of your overall marketing strategy, now is the time. Also,

When you think of Instagram, you probably think of pretty pictures, models posing with free products, and jealousy-inducing vacation views. While that may be what you ultimately see, there’s a lot more going on “behind the screen” to ensure that that that content makes it to your feed. And Instagram pros know all the tricks. But for brands that are making the leap and trying to get themselves “Instagram ready,” it can be difficult to navigate everything that is possible