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Forgive us for using an old cliché, but people do business with people, not with companies. You need to build brand awareness, sure. But people will always choose to do business with those they like, trust, and value.  That last one is important. Your clients must find what you have to offer—your expertise, your willingness to educate them, guide them, and challenge their assumptions—valuable. Whether you’re the Director or Chief Creative Officer of your company or a middle manager working

The digital age has changed life in ways that were unimaginable only a few decades ago. In 1980 we entertained ourselves with color TV and 8-tracks. Today we have digital access to unlimited information and live our lives on smartphones and social media. Things are changing dizzyingly fast. If you sell a product or service, it’s hard to keep up or even know where to start. In the world of social media, Facebook is still the top platform for advertisers.

We’re about to dive head-first into part three of our local ranking secrets series. But don’t worry – we’re here to help keep you afloat!   In order to capture that local audience and get them to knock on your digital door, you need to understand how they think. From clicking on your site to find valuable content to using voice search on a mobile device, we are going to unlock what makes users take action. Showing up in search

Our first five tips for supercharging your local SEO rankings put you in the driver’s seat. Now it’s time to hit the gas! As we tell all our clients, effective local SEO comes down to strategy. It is never one single thing that is going to place you higher in the SERPs or bring you better quality traffic. Local search all comes down to the intent of the searcher, and with over 80% of local search being made with “local

Unknown: Knock, knock. You: Who’s there? Unknown: Tom from next door, silly! You: I have a neighbor? We know that marketing online has the ability to push your message far and wide, but make sure not to overlook, downplay, or ignore the buying power of your local market. When running an online business, it’s easy to forget that prospects are right down the street, waiting for YOU to invite them into your inner circle. Take a tip from your brick-and-mortar

The beauty of the World Wide Web is that, with the right formula, virtually anyone or anything can go viral. Don’t believe it? Tell that to Pikotaro and his Pen-Pineapple-Apple-Pen. Hey, over 242 million YouTube views is nothing to scoff at. A single viral campaign won’t sustain you for the long haul—for that you’ll need engaging content, a solid social media strategy, and maybe a dash of paid search—but it can certainly give your business a boost. So, what does