Are Machine Learning & AI Redefining Digital Marketing?
A commercial comes on while you’re watching the newest episode of your favorite TV show and more often than not, it’s for a product or service you don’t need. What do you do? You use commercial breaks to grab a snack, finish a text message, or see what is in your social newsfeed. By the […]
Google Chrome to Webmasters: Secure Your Website
The latest Google Chrome HTTPS update is loud and clear: HTTP webpages are not secure and should be encrypted. During the past year, data hacking has been all over the news. The Equifax data breach may have compromised the sensitive personal information of some 143 million Americans who used the consumer credit reporting agency, according […]
7 Holiday Marketing Ideas for a Prosperous 2017
‘Tis the season for huge profits and high stress. As the fourth quarter of 2017 begins, businesses are rushing to put their holiday marketing campaigns into overdrive. The good news is that retailers should see solid gains in 2017, with analysts expecting holiday sales to rise between 3.8 and 4.5 percent over last year. The […]
Want to Boost Your Brand? Provide an Incredible Mobile User Experience
Mobile has taken over the digital landscape, and brands should be aware. In 2016, the switch occurred: For the first time, more people accessed the internet using mobile devices than they did using desktops. Overall usage is up, as are ad revenues, and this puts the mobile user experience front and center when it comes […]
Why Should e-Marketers Care about Amazon Spark?
Amazon has unleashed a new feature designed to match shoppers with products and pair businesses with customers. It’s called Amazon Spark. A cross between Instagram, Pinterest, and Houzz, it’s goal is to facilitate product discovery. But how? And what should e-marketers know about the new Instagram-style feed? Amazon Steps into the World of Social Media […]
5 Ways to Drive More Leads Via Facebook Marketing
Facebook marketing helps businesses expand their reach, establish their brand identity, find loyal followers, and promote their content. But did you know you can use the social media platform to generate leads? If Facebook isn’t a cornerstone of your digital marketing strategy, then you need to reconsider your approach. Here’s why you should take advantage […]
Leverage the Power of Video with YouTube Director for Small Business
You want to expand your customer base. You know videos are the fastest growing ad format. You know they can help your small business reach a young and growing audience, but you don’t have the budget. Or do you? If YouTube has anything to do with it, you won’t need to spend a fortune (or […]
7 Steps to Improving User Experience
As a generation well versed in technology, our expectations for website usability are constantly rising. This means that web developers have to keep up with their competitors, or better yet, stay ahead of them by using innovative methods to make the user experience more fluid. Though the task may seem initially daunting, it can be […]
9 Quick Video Marketing Tips: Skyrocket Your Company’s Conversions and Sales
Video marketing has finally transitioned from a “maybe” to a “must.” With more than 1 billion people using YouTube – one-third of all Internet users –the importance of video marketing cannot be denied. If your business isn’t in front of the camera…there’s a good chance you’re falling behind. It’s easy to see why. In our […]
8 Reasons To Use Micro-Influencers In Marketing
If you dabble at all in the marketing sphere, there’s a 99.9% chance you’ve heard the buzz word “influencer” by now. Maybe you’ve toyed with the idea of influencer marketing, maybe you’re one of the 75% of marketers who currently utilize some form of influencer marketing in your strategy, or perhaps you’re not yet convinced […]