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The season is upon us again! Pumpkins are being carved, Thanksgiving feasts (and second helpings) will soon be eaten and—before you know it—gifts will be wrapped (and unwrapped). But let's not focus on falling snowflakes and festive music just yet… First, we are going to sink our teeth into some of our favorite ways to get creative with social media this Halloween—vampire-style. Let's revisit some of our favorites and then see if anything new bubbles to the surface of our cauldron of

When it comes to digital marketing, there is one name that anyone and everyone is talking about: YouTube. And we’re not talking about YouTube being the world's 2nd largest search engine or even the incredible amount of content that is uploaded and watched every day (or hour).  Nope—we are talking about advertising. Your ability to create the ultimate video ad—the one that will launch your brand into the financial stratosphere and cause your business to grow like wildfire. But, as

Digital marketing agencies are in the unenviable position of setting realistic expectations when it comes to paid advertising. Marketing dollars are precious, and campaigns don’t always go as planned. It’s a complicated business. Worse, there’s no shortage of agencies out there that overpromise and underdeliver. When things don’t go our way it’s easy to get frustrated and give up. Understanding a few key things about paid campaigns can give you a better grasp on what to expect and boost your

By Rochelle Burnside on September 9th, 2019 at 4:15 pm   Everyone and their dog has a blog now, so if you’re using it the same way as your competition, it might not yield the high ROI you were expecting. Businesses that prioritize blogs are thirteen times more likely to see a positive ROI, and it’s an inexpensive technique to generate more traffic and leads — if you’re doing it right. But this requires standing out from the crowd and giving

PPC is an essential part of any effective marketing strategy today. If SEO is the engine, PPC is the turbo booster that puts your brand in front of the right customer at the right time so you can generate leads and results faster. But PPC isn’t a “set it and forget it” tool. You still have to put in the work—that means proper planning and constant monitoring. Here are 5 ways to make sure you get the most for your

In a perfect world you could have your summer intern whip up some keyword-optimized content, slap it on your site, and magically rank at the top of internet search results overnight. It’s not that easy, of course. Good SEO is essential, but it takes time—it’s not an overnight transformation. And Google has caught on to black hat SEO techniques like keyword stuffing and cloaking—it’s just not a winning strategy anymore. Worse, shady tactics could get you eighty-sixed from search results