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In November of 2019, National Positions CEO Bernard May was featured on the USA Radio show hosted by Charley Jones to discuss how businesses can get their marketing "holiday-ready." The discussion spanned subjects ranging from websites to chatbots and even a free playbook that any brand can use this holiday season. Check out the full interview or skip down for the subject you like the most! National Positions CEO, Bernad May - USA Radio Interview  How It All Started... USA

Everybody knows that the holiday season is the busiest time of the year when it comes to consumer spending. It’s no big secret that the holiday season equates to the “gift giving” season, and most people need little prompting to break out their credit cards during this merry time. The average U.S. consumer expects to spend $625 on gifts while celebrating the holidays. Unfortunately, statistics like these have a habit of filling marketers with a cozy sense of complacency. It

The season is upon us again! Pumpkins are being carved, Thanksgiving feasts (and second helpings) will soon be eaten and—before you know it—gifts will be wrapped (and unwrapped). But let's not focus on falling snowflakes and festive music just yet… First, we are going to sink our teeth into some of our favorite ways to get creative with social media this Halloween—vampire-style. Let's revisit some of our favorites and then see if anything new bubbles to the surface of our cauldron of

When it comes to digital marketing, there is one name that anyone and everyone is talking about: YouTube. And we’re not talking about YouTube being the world's 2nd largest search engine or even the incredible amount of content that is uploaded and watched every day (or hour).  Nope—we are talking about advertising. Your ability to create the ultimate video ad—the one that will launch your brand into the financial stratosphere and cause your business to grow like wildfire. But, as

Digital marketing agencies are in the unenviable position of setting realistic expectations when it comes to paid advertising. Marketing dollars are precious, and campaigns don’t always go as planned. It’s a complicated business. Worse, there’s no shortage of agencies out there that overpromise and underdeliver. When things don’t go our way it’s easy to get frustrated and give up. Understanding a few key things about paid campaigns can give you a better grasp on what to expect and boost your

By Rochelle Burnside on September 9th, 2019 at 4:15 pm   Everyone and their dog has a blog now, so if you’re using it the same way as your competition, it might not yield the high ROI you were expecting. Businesses that prioritize blogs are thirteen times more likely to see a positive ROI, and it’s an inexpensive technique to generate more traffic and leads — if you’re doing it right. But this requires standing out from the crowd and giving