7 Keys to Digital Marketing in 2018
The New Year is coming up fast, and that means everyone’s favorite… New Year’s resolutions! What are your digital marketing and SEO resolutions? Do you know that 2018 is going to bring radical changes in the way Google ranks searches? The strategies that once catapulted your websites to ranking success may not work as well […]
5 Ways to Show Customer Appreciation
Thoughtful “thank you” gifts are an effective tool to express your gratitude for your customers’ loyalty. Just remember, recognition is the main goal. Make sure your attempts to express customer appreciation don’t come across as self-serving—a means to boost business. Instead, make it all about them! Be Authentic. Giving for the mere purpose of getting […]
12 PPC Marketing Hacks for Better ROI
You set up a Google AdWords account. You create mind-blowing copy. You roll out your campaign and wait for the sales to roll in. And you wait. And you wait. And you wait. Did you just burn money? Are all PPC campaigns as unpredictable as video poker? We need to drive leads, and we need […]
5 Keys to Effective Digital Healthcare Marketing
Looking to take your healthcare business to the next level? In today’s market, a company can’t survive without a strong digital marketing plan. Do you know… The recent changes in digital healthcare marketing? The challenges that those changes pose to healthcare businesses? How to take your healthcare marketing to the next level? If you didn’t […]
3 Ways to Say ‘Thanks’ This Thanksgiving
So, it’s Thanksgiving in a couple of days. Did you remember to thank the loyal customers who’ve been in your corner since day one? What about the new clients you just added to your family? If you made a Thanksgiving faux pas and forgot to send out greetings of gratitude – have no fear! Here […]
6 Content Marketing Strategies to Drive Growth
It’s on the lips of every marketer in the world. It’s challenging. It’s effective, and when applied correctly, can drive massive results. Content marketing has been pushed into the spotlight and the light is only growing brighter. A good content marketing strategy can make the difference between growth and stagnation. The trick? Creating content that […]
Content: When Less Is More and More Is Better
Bite-sized content grabs attention. Longer messages inform the reader. Short-form content is the superficial fluff of the marketing world. No one reads long articles anymore. You probably know all the arguments for and against each type of content. You may even know that any well-rounded content marketing strategy requires both longer and shorter pieces. But […]
5 Scary Good Social Media Tricks
In celebration of Halloween, we’re sharing 5 scary good social media tricks that you can start using right now. We hope you have a frightfully fun day – filled with spine-tingling results! (Or at least a few more followers…)
Investing in Customer Lifetime Value
Think about all the important people in your life. Is it your best friend you’ve known since kindergarten, a spouse, or a parent? Why are they so important to us? Affinity, experiences, and trust. All of this has been built over a lifetime, and nurturing these relationships has become part of our DNA. As professionals, […]
How to Personalize the Customer Journey
Consumers have always valued meaningful personal interactions—the baker who greets them by name or the cashier who remembers their kids’ birthdays. In the past, only smaller boutiques, local shops and luxury brands could offer such intimate customer journeys. Meanwhile, people accepted the anonymity of the digital marketplace as par for the course. But this is […]