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Influencer: a word that’s often thrown around by marketers, YouTube viewers, and Instagram followers to define someone with digital clout and online selling power.  But did you know that many internet personalities and entertainers cringe at the utterance of the term influencer? This is likely due to the perceived box they get shoved into when this title is given to them. It’s important to remember that these internet personalities’ actions, content, and points of view connect with audiences on a

Most brands today use multiple marketing channels to reach consumers. But messaging across these channels isn’t always consistent. You can have engaging social media campaigns, on-point email marketing, and a sleek website, but if they don’t work together, you’re not harnessing their full potential. Say a customer falls in love with a jacket in your brick-and-mortar clothing store but can’t find the item in her size. She pulls out her smartphone, finds the jacket in the size she wants on

Running a business is a non-stop exercise in entrepreneurial mindset, strategic thinking, and tactical execution. The problem (or opportunity) that most business owners run into is executing on all the growth-building activities required to take them to the next level, when—as they say—there are only 24 hours in a day. Then, there is the additional reality that—many times—budgets may simply not allow you to hire an entire internal team to handle your marketing stack (SEO, social, automation, etc.). It’s just

Just a few of decades ago, those of us who were around at the time couldn’t have imagined how the internet would come to dominate our day-to-day lives. These days we rely on websites for just about everything. But, for the one in five Americans who has a visual, auditory, ambulatory, or cognitive disability, navigating websites can be a challenge. Attorneys are increasingly suing private companies whose sites don’t comply with the Americans with Disabilities Act (ADA), a landmark civil

Can you believe it? We are about to ring in 2020 and enter a new decade. But before we do—let’s take one more look at 10 marketing campaigns that went completely viral and set the internet on fire in 2019. This year’s viral campaign winners (according to us) could not have be more varied, risky, edgy, meta, or impactful in both uniqueness and execution. Let’s see who had the imaginative goods to capture our attention and land a spot on

When it comes to ranking on Google, it’s no secret that showing up in search results comes down to content. Over the past couple of years, the value of content—and the context surrounding that content—has been a huge focus for both content marketers and SEO strategists. However, as Heraclitus once said, “The only constant in life is change.” So, while the latest update from Google continues its focus on the relevance of the content itself, it also focuses on the