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Running a business is a non-stop exercise in entrepreneurial mindset, strategic thinking, and tactical execution. The problem (or opportunity) that most business owners run into is executing on all the growth-building activities required to take them to the next level, when—as they say—there are only 24 hours in a day. Then, there is the additional reality that—many times—budgets may simply not allow you to hire an entire internal team to handle your marketing stack (SEO, social, automation, etc.). It’s just

Just a few of decades ago, those of us who were around at the time couldn’t have imagined how the internet would come to dominate our day-to-day lives. These days we rely on websites for just about everything. But, for the one in five Americans who has a visual, auditory, ambulatory, or cognitive disability, navigating websites can be a challenge. Attorneys are increasingly suing private companies whose sites don’t comply with the Americans with Disabilities Act (ADA), a landmark civil

Can you believe it? We are about to ring in 2020 and enter a new decade. But before we do—let’s take one more look at 10 marketing campaigns that went completely viral and set the internet on fire in 2019. This year’s viral campaign winners (according to us) could not have be more varied, risky, edgy, meta, or impactful in both uniqueness and execution. Let’s see who had the imaginative goods to capture our attention and land a spot on

When it comes to ranking on Google, it’s no secret that showing up in search results comes down to content. Over the past couple of years, the value of content—and the context surrounding that content—has been a huge focus for both content marketers and SEO strategists. However, as Heraclitus once said, “The only constant in life is change.” So, while the latest update from Google continues its focus on the relevance of the content itself, it also focuses on the

In November of 2019, National Positions CEO Bernard May was featured on the USA Radio show hosted by Charley Jones to discuss how businesses can get their marketing "holiday-ready." The discussion spanned subjects ranging from websites to chatbots and even a free playbook that any brand can use this holiday season. Check out the full interview or skip down for the subject you like the most! National Positions CEO, Bernad May - USA Radio Interview  How It All Started... USA

Everybody knows that the holiday season is the busiest time of the year when it comes to consumer spending. It’s no big secret that the holiday season equates to the “gift giving” season, and most people need little prompting to break out their credit cards during this merry time. The average U.S. consumer expects to spend $625 on gifts while celebrating the holidays. Unfortunately, statistics like these have a habit of filling marketers with a cozy sense of complacency. It