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Digital marketing agencies are in the unenviable position of setting realistic expectations when it comes to paid advertising. Marketing dollars are precious, and campaigns don’t always go as planned. It’s a complicated business. Worse, there’s no shortage of agencies out there that overpromise and underdeliver. When things don’t go our way it’s easy to get frustrated and give up. Understanding a few key things about paid campaigns can give you a better grasp on what to expect and boost your

By Rochelle Burnside on September 9th, 2019 at 4:15 pm   Everyone and their dog has a blog now, so if you’re using it the same way as your competition, it might not yield the high ROI you were expecting. Businesses that prioritize blogs are thirteen times more likely to see a positive ROI, and it’s an inexpensive technique to generate more traffic and leads — if you’re doing it right. But this requires standing out from the crowd and giving

PPC is an essential part of any effective marketing strategy today. If SEO is the engine, PPC is the turbo booster that puts your brand in front of the right customer at the right time so you can generate leads and results faster. But PPC isn’t a “set it and forget it” tool. You still have to put in the work—that means proper planning and constant monitoring. Here are 5 ways to make sure you get the most for your

In a perfect world you could have your summer intern whip up some keyword-optimized content, slap it on your site, and magically rank at the top of internet search results overnight. It’s not that easy, of course. Good SEO is essential, but it takes time—it’s not an overnight transformation. And Google has caught on to black hat SEO techniques like keyword stuffing and cloaking—it’s just not a winning strategy anymore. Worse, shady tactics could get you eighty-sixed from search results

It’s a common myth that people who watch YouTube videos on mobile devices view them exclusively “on the go.” The stats tell a different story. According to Google (which owns YouTube), people watch stuff on YouTube like they watch TV: at home, during prime time, and on horizontally oriented screens. If you’re like the typical YouTube user, you probably spend time on the site to learn, listen to music, watch shows, and catch up on politics and pop culture. And,

People watch 5 billion videos on YouTube every day, and the platform has evolved to become the #2 search engine (behind Google, of course) in the world. If you’re reading this you already know you need to be doing video marketing, and odds are you’ve already created at least some video content for your business. But how do you make sure the videos you’ve published actually get views? The key is optimization, aka video SEO. Optimizing YouTube videos is pretty