Marketing Automation in the Palm of Your Hand
You’ve mastered the art of marketing automation. You use customer relationship management software to store personalized info. You have incredible email marketing software – MailChimp, Sharp Spring, or perhaps Litmus. You even dig deep into Google Analytics in order track your results and refine your strategy. Congratulations. You’re a marketing rock star. But what about […]
Vlogs, Podcasts, Social Stories (Digital Marketing Gets Personal)
There are three tried-and-true forms of communication: the written word, video, and audio. Today, we’re diving deep into what feeds the eyes and ears to make your content powerful and unforgettable. You hear it every day: You should create video. But…video of what? And where?! You have no doubt heard of podcasting, but how and […]
7 Surefire Ways to Use Video Marketing
The popularity of interactive and social content has paved the way for the booming success of video, especially in the marketing world. Video marketing has a way of captivating audiences both young and old. This trend has gained momentum around the globe and shows no signs of slowing down. In fact, by 2021, video traffic […]
Calling All Addiction Treatment Centers
2018 is already off to an amazing start. We’ve seen updates from Facebook (again). We’ve seen video content explode. We’ve seen Google make it even harder for addiction treatment centers to advertise online. The fantastic thing about digital marketing is that it’s always shifting – like a revolving door of marketing opportunities. That’s why […]
Trending on Forbes: National Positions!
It’s not every day that a digital marketing agency can say they were featured on Forbes…TWICE! But today is that day for National Positions! Recently National Positions became the newest member of the Forbes Agency Council. Our goal in this partnership is to provide professional insight into the rapidly evolving world of digital marketing. So […]
7 Ways to Boost Your SEO Search Rankings in 2018
SEO never stops evolving. Algorithms change, technology advances, and old habits give way to new trends. Yet many of the basics remain as relevant today as they were five years ago. Want to succeed in 2018? You’ll need to master traditional approaches while addressing emerging realities, from the rise of mobile to the arrival of […]
3 Places to Find Your Target Audience
Locking down your target market is only half the battle. The next step is uncovering how your audience acts and where to target that audience online. You may have produced some of the best digital content on the web, but it’s all a waste if that content isn’t placed where your target audience spends their […]
How to Survive the Voice Search Revolution
Voice search has exploded. We’re moving beyond the keyboard and the touchscreen. More and more people are asking their digital assistants – whether that be Apple’s Siri, Microsoft’s Cortana, Google Home, or Amazon’s Echo – what the weather is like in Boise or where you can find three-piece suits at a discount. Already, more than 40 […]
7 Best Viral Campaigns of 2017
Viral. What’s the first thing that comes to mind when you think of that word? It doesn’t paint a pretty picture in your head, does it? But when it comes digital marketing campaigns, “viral” actually means something incredible. It means you did it. You won the Internet. So what does it really take to make […]
National Positions’ Top 10 of 2017!
With all that has happened in the world of digital marketing over the past year, knowing how to approach 2018 can be a strategy in and of itself! Every year, we work to bring new and dynamic content straight to your door – to help pull back the curtain and show you what’s happening, changing, […]