BLOG

When it comes to working with an agency for your digital advertising (Google Ads, Facebook Ads, etc.), you want to know that every dollar you invest contributes to a positive ROI. One thing that surprises us when onboarding new clients is that many of them had no idea how much of their investment had been going down the drain due to a leaky digital advertising bucket. There are numerous types of leaks and holes that can channel a large portion

Google processes trillions of searches every year. They use the mountains of data they collect in the process to guide them in tweaking their search engine algorithms—in 2019 alone they made more than 3,000 changes. Most of these changes have little effects on search results, so businesses don’t notice them. But every now and then they release a big one—a broad core update. And on May 4 they launched a doozy.   What is a Google core update? A core

Marketing managers and businesses alike are constantly mining the depths of the digital ecosystem to unearth the “next” groundbreaking strategy that will skyrocket them to the next level. When the competition seems endless, the thirst to stand out and the need to be a step ahead can quickly become unquenchable. Marketing during the COVID-19 pandemic may seem no different – we still need to drive awareness to our brands and shine all the spotlights on what we have to offer.

Today’s exciting news is a wonderful reminder that without the diligent efforts of our incredible team and trust from our exceptional clients, none of our success would be possible. Last year, National Positions received our first three official Communicator Awards, and this year, we did it again. Not only did we win three additional awards for our 2020 achievements, but we did so in three new marketing categories, and we couldn’t be prouder of our team of talented, hardworking individuals.

The coronavirus pandemic changed what we search for and what we buy online overnight. In 2019 top Google searches included things you’d expect—personal care items, home goods, tech products, apparel, and toys and games. By April of this year top search items included toilet paper, face masks, hand sanitizer, and Lysol spray. We’ve entered a new world—one that will likely define a generation. Just as the pandemic is exposing weaknesses in our supply chains and healthcare systems, it’s also exposing

This week National Positions CEO Bernard May welcomes Chief Digital Officer at VF Corporation, Leo Griffin. VF is one of the world's largest footwear and apparel companies, with over 20 brands under its umbrella, including Vans, The North Face, Timberland, Dickies, and JanSport – just to name a few. This deep dive into the world of fashion marketing in the digital ecosystem took us on a tour of every conceivable angle of the fashion industry, including the impact of COVID-19,