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In the latest edition of the Digital Breakthroughs Podcast – National Positions CEO Bernard May (virtually) sat down with SEO expert and strategist Holly Miller Anderson to unpack 20 SEO success strategies that businesses and brands around the world can put into practice. As a former head of SEO for brands like Macy’s and Bloomingdales, Holly’s invaluable insight into SEO’s impact on eCommerce and search rankings could not have come at a better time for our listeners and readers. Let’s dive into

A marketing funnel (or sales funnel) is the process a lead goes through to become a paying customer or client. The end goal may also be non-monetary, like capturing a person’s email address. Marketing funnels (sometimes referred to as the “customer journey”) are essential because they help turn prospects into customers. They’re called funnels because at the beginning of the process you cast a wide net to attract lots of potential customers. Some people continue down to the next step,

To say it’s been a strange year so far would be an understatement. Yet, even in the midst of a pandemic (and no doubt because of it) programmers at Instagram and Facebook have been busy at work updating the platforms with new features. We’ve highlighted five of these social media updates that can benefit advertisers, marketers, and creators.   FB: Facebook Shops Facebook recently made it easier for brands to list their products on Facebook and Instagram  with the launch

In our ongoing quest to bring you the latest from industry-leading marketers, business leaders, and entrepreneurs – Digital Breakthroughs is back with CEO of Applied Nutriceuticals, Gabriel Flores. In addition to being a highly decorated martial artist, Gabriel has over 20 years’ experience developing, marketing, and launching hundreds of nutritional supplements. National Positions CEO Bernard May (virtually) sat down with Gabriel to discuss not only the nutritional supplement market as a whole but also to uncover the secret to his

When it comes to working with an agency for your digital advertising (Google Ads, Facebook Ads, etc.), you want to know that every dollar you invest contributes to a positive ROI. One thing that surprises us when onboarding new clients is that many of them had no idea how much of their investment had been going down the drain due to a leaky digital advertising bucket. There are numerous types of leaks and holes that can channel a large portion

Google processes trillions of searches every year. They use the mountains of data they collect in the process to guide them in tweaking their search engine algorithms—in 2019 alone they made more than 3,000 changes. Most of these changes have little effects on search results, so businesses don’t notice them. But every now and then they release a big one—a broad core update. And on May 4 they launched a doozy.   What is a Google core update? A core