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COVID-19 has changed life as we know it. And despite what politicians and pundits might be saying, it’s probably not going away anytime soon. To survive in this strange new reality, small business owners need to prepare for the long haul. For many, that will mean moving business online or scaling up online activity. If you’re feeling overwhelmed at the prospect of making the transition, pivoting in stages can help ease your mind. Keep reading for tips on making the

Over the past decade or so, most brands have set their sites on launching holiday promotions a little after those Halloween costumes have done their tricking and treating and the Thanksgiving decorations are ready for their annual debut. Each year (as consumers) it feels like the holiday marketing season creeps into our lives a day or two earlier. Holiday lights are turned on a little sooner (and brighter) and the dreaded (or beloved—depends on who you are) holiday playlist is

For the seventh installment of our Digital Breakthroughs podcast, CEO Bernard May sat down (virtually) with founder and CEO of SpyFu, Mike Roberts. As a dynamic competitive research tool, SpyFu has been a game-changer for brands and marketers who need to “dive beneath the surface” when it comes to uncovering what the competition is doing. Beyond this, Mike reveals the path that led him down the road to SpyFu, how brands should be thinking about competitive research, and what’s to

Not so long ago, face-to-face conversations were the key to a brand’s success, especially at brick-and-mortar stores. Things are different now that life has moved into the virtual realm. More people than ever are doing business online—especially as we navigate a global pandemic. But customers still want conversations. And they still want to be nurtured through the buying process. This is where conversational marketing comes in. It’s more than plugging in a piece of chatbot technology and calling it a

We are not going to belabor the obvious—2020 has been a challenge, and this is truer for retailers perhaps more than any other type of business. Companies across all industries that once relied on their retail locations to drive purchases have watched as their foot traffic evaporated, leaving the future uncertain. The silver lining that has become visible during this roller coaster of a year is an abundance of newfound ecommerce opportunities. Consumers have turned to the only place they

If you toss and turn at night worrying about how to boost sales and increase product visibility, welcome to the club. You’re probably hyper-focused on marketing strategy and savvy advertising. Rightfully so. But what if you’ve been overlooking a way to maximize your online exposure all along? We’re talking about product data feeds—or more specifically, product data feeds optimized for the marketing channels you use. These little morsels of data can seriously impact the success of your ecommerce campaigns. Yet,