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Welcome to part two of our podcast (and blog) all about conversion optimization tips, tricks, tactics, and strategies for the holiday season and beyond. If you missed part one you can click here to see what you missed from part one, but if you are feeling brave and want to start from here, we respect your gusto! When we left off with CEO Bernard May and Marketing Director Matt Erickson, we had just begun unpacking the need to use Google

Can you believe that the holidays are right around the corner?! And we all know that the holiday season is something that families, shoppers, and businesses count on to make the year in the rearview mirror all worthwhile. With this in mind, National Positions’ Digital Breakthroughs podcast decided to dedicate Episode 9 to conversion rate optimization. Basically, if you could double or triple your revenues and profits without increasing your costs, would you do it? Yeah, so would we! That

It is no secret that in the world of marketing, branding, and advertising that the attention you get is often the measure of success. Or is it? All brands in (and out of) the digital ecosystem are constantly battling to be top of mind and striving to capture the lion’s share of search, ad clicks, social engagement, and far beyond. The mindset since the birth of digital marketing has been “the more attention you command, the more you can sell.”

Ecommerce is booming, especially since COVID-19 turned our world upside down. But even before the pandemic started, online sales were dominating growth in the retail sector. The advantages of ecommerce are clear. Websites run 24/7. Staff hours are limited. And having an online shop lets you cast a much wider net—you can reach customers you never would if you were limited to a brick and mortar store. Even with an online store, though, you still need a team doing the

Welcome to the second half of episode 8 of the Digital Breakthroughs podcast—dedicated to the 2020 holiday shopping (and marketing) season! If you missed the first half of the episode, you can click here to start from the beginning. But, if you are back for round two, we hope you are ready because we are about to turn things up to 11 (this one goes up to 11). Let’s dive in beginning with what is going to happen (or is

For the eighth episode of National Positions’ Digital Breakthroughs podcast, we decided to focus on what most businesses wait all year for. The holiday shopping season! Furthermore, it goes without saying that this year has seemed to give us more coal than shiny bows, but perception is everything because we all know that coal can turn into shining diamonds. To uncover all the opportunities and trends this holiday shopping season has in store, CEO Bernard May assembled a panel of