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As the holiday season approaches, Amazon’s recent Prime Big Deal Days (PBDD) have provided a valuable preview into consumer trends, retailer strategies, and evolving shopping behaviors. With the biggest shopping events of the year—Black Friday and Cyber Monday—just around the corner, it’s time to take stock of what we’ve learned and how to apply it. Below, we recap the key takeaways from PBDD 2024 and outline strategies that can help you capitalize on the holiday shopping momentum.   Prime Big

  The holiday season is right around the corner, making it the perfect time for small businesses to start planning their holiday marketing strategies. With Q4 being the most profitable time of year for many businesses, there’s no better moment to engage customers and boost revenue. Here are some holiday marketing ideas and strategies to help you stand out and thrive this season.   Why Holiday Marketing Campaigns Are Essential A well-executed holiday marketing campaign can make all the difference

Whether you’re ready or not, the holiday rush is just around the corner—and for many, it's already begun. But before you hit the back button, stick with us for a moment.  At National Positions, we want to share some vital insights and strategies to help you get your brand ready for the busiest shopping season of the year.   What BFCM Consumer Behavior Is Tells Us Despite inflation and economic uncertainty, holiday spending is forecast to remain strong in 2024,

At National Positions, we understand that creating compelling visual content can be challenging—especially when you’re working with limited assets. While AI tools offer incredible potential, they’re not always the perfect fit for every project or client. Instead, we want to share a simple, effective method that leverages two accessible tools: Canva and CapCut. With a bit of creativity and these easy-to-use resources, you can produce thumb-stopping visuals for ads and social media without breaking the bank.   Check out the

In the fast-paced world of ecommerce marketing, the demand for fresh, engaging brand creatives is constant. Social media teams often find themselves under pressure to produce new content, but what happens when resources are limited? At National Positions, we understand this challenge all too well. Fortunately, with the advancements in AI technology, creating new, effective creatives—even with limited assets—has become more accessible than ever.   The Challenge: Limited Creative Assets Marketers often face the frustrating bottleneck of needing more creatives

In a surprising turn of events, Google has decided to keep third-party cookies in its Chrome browser, reversing its previous commitment to phase them out by 2024. This decision has significant implications for advertisers, publishers, and the broader digital marketing ecosystem.     Why Google Reversed Course Google's initial plan to eliminate third-party cookies aimed to enhance user privacy by limiting cross-site tracking. However, the move faced substantial pushback from the advertising industry and regulatory bodies.  Advertisers argued that removing