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Another year has flown by, and, once again, we have seen ecommerce activity dominating the retail world. While, understandably, we did not see a repeat of the massive spike we experienced in 2020, our prediction that ecommerce activity would continue its upward trajectory came to fruition.  Beyond any additional fears surrounding the pandemic, a number of other factors help account for the continued preference for making purchases online. These include product availability, alternative product adoption, and overall convenience—just to name

Every year, National Positions reflects on not only what we learned over the previous 12 months, but also what is coming next. We compile all of our client wins, metrics, and successful strategies to uncover the common threads that will guide another year of profitable success for our clients. We formulate these insights into our annual digital marketing trends ebook, which will be unveiled as 2022 kicks off! This is a massive undertaking that takes considerable time to develop and

It’s that time of year again—time to collect and assess everything we learned in 2021 so we can more effectively strategize how we can maximize our impact as the new year approaches.  Reviewing those final results (below the surface) and doubling down on what worked reveals a goldmine of data. It is in this vortex of complex metrics that we can begin to unlock real opportunities for growth by truly understanding what strategies and campaigns were victorious—and which were not.

Earlier this year, the digital marketing (and social commerce) world was thrown into a bit of chaos over the latest iOS updates that were released by Apple.  These updates disrupted the data (that’s normally leveraged in social media ad campaigns) as well as the results. Articles began to flood the digital ecosystem as businesses, advertisers, and even Facebook were attempting to find a solution to “stop the bleeding,” so to speak.    When In Doubt - Go Live! Then there

While we thrive on discussing, sharing, and inspiring with insights surrounding the digital marketing and ecommerce worlds—the retail space is not lost on us.  Nearly 20 years ago we built our reputation on best-in-class SEO solutions dedicated to maximizing the visibility of local businesses in the digital space. The faster a local business could be found, the more rapidly a customer could hop in their car and make it to the brick-and-mortar location to complete their purchase.  Retail shopping locations

The holiday shopping season is in full swing, and if you are determined to make this year the most profitable one ever, mobile needs to be at the top of your list! The majority of us search, shop, and pay with our mobile devices daily—and with over half of all search being done on mobile—this attention cannot be overlooked. Combine this with the continued shift to ecommerce purchasing in 2021 and there is a perfect storm of opportunity when it