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Earlier this year, the digital marketing (and social commerce) world was thrown into a bit of chaos over the latest iOS updates that were released by Apple.  These updates disrupted the data (that’s normally leveraged in social media ad campaigns) as well as the results. Articles began to flood the digital ecosystem as businesses, advertisers, and even Facebook were attempting to find a solution to “stop the bleeding,” so to speak.    When In Doubt - Go Live! Then there

While we thrive on discussing, sharing, and inspiring with insights surrounding the digital marketing and ecommerce worlds—the retail space is not lost on us.  Nearly 20 years ago we built our reputation on best-in-class SEO solutions dedicated to maximizing the visibility of local businesses in the digital space. The faster a local business could be found, the more rapidly a customer could hop in their car and make it to the brick-and-mortar location to complete their purchase.  Retail shopping locations

The holiday shopping season is in full swing, and if you are determined to make this year the most profitable one ever, mobile needs to be at the top of your list! The majority of us search, shop, and pay with our mobile devices daily—and with over half of all search being done on mobile—this attention cannot be overlooked. Combine this with the continued shift to ecommerce purchasing in 2021 and there is a perfect storm of opportunity when it

If you’re like most marketers, you’re hyper-focused on driving traffic to your website. That’s all well and good, but web traffic doesn’t mean much if it’s not leading to conversions.  You need an effective conversion optimization strategy—one that helps you get the results you need to grow your business—especially during the holiday season! Even small changes can bring big returns. Boosting your conversion rate by even one or two percentage points can translate into a huge increase in revenue.   

In the ongoing quest to attract customers to our digital marketplaces, SEO has been a mainstay in the digital marketing world.  Sure, options have expanded to encompass a variety of channels for outreach and advertising, but SEO stands as an ever-evolving practice that we all rely on. Even if every other advertising and promotional channel evaporated tomorrow, your SEO efforts would stay alive and mature like a long-term stock investment. But even though it’s stood the test of time, few

With the holiday season fast approaching, you need every marketing advantage at your disposal when it comes to maximizing your digital ROI. One of the most powerful strategies for increasing holiday sales, revenues, and profitability​​—without blowing out your marketing budget—is through maximizing conversions.  Easier said than done? Sure. Still worth doing? Without a doubt. Conversion optimization is one of the fastest-growing areas of marketing—and for good reason. The core concept is working with what you have and increasing the profit