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  No Amazon product launch is complete without proper keyword research. By taking the time to thoroughly research and implement your most valuable keywords, you can increase the likelihood that your product will be found and that your profit potential will be even greater. Amazon keyword research may seem tedious, but it is a critical component when it comes to ensuring success on the platform.  Keyword research is both a science and an art! If you've seen an Amazon product

  Los Angeles-based digital marketing agency National Positions has achieved 2022 Premier Partner status in the Google Partners program. National Positions’ team of experts provides SEO, PPC, Social Media Advertising, Email Marketing, Ecommerce Marketing, and CRO strategies for businesses online around the world. Explore the full range of offerings on NationalPositions.com.   “By once again being named a Google Premier Partner, we know that we are meeting the highest standards in digital advertising, helping our clients meet the highest levels

It seems like everyone these days is starting an ecommerce business.  You likely followed this overly simplified process: Find a supplier or distributor. Set up an ecommerce store online on Shopify or WooCommerce. Profit! Though the average success rate of an ecommerce store is only about 10%.  As a marketing broker, I’ve connected many ecommerce companies to the right marketing partners. Through these conversations I’ve identified 3 key ways ecommerce businesses could strengthen their funnels. So if you have an

  If you have been following the National Positions blog, our Forbes articles, or our ebook content over the past year, you have likely seen us discussing ecommerce and Amazon…a lot. The reason is simple: Consumer behavior has been shifting to Amazon purchasing for the past two years, and this trend is not going away any time soon. So, as we settle into 2022, we figured why not give you some food for thought when it comes to considering Amazon

Amazon is (currently) the undisputed leader when it comes to moving your products online. Of course you can sell directly from your site or via a multitude of other ecommerce marketplaces, but with Amazon being the indisputable go-to for most consumers, it is nearly impossible to ignore. Furthermore, if you are new to the Amazon ecosystem, it can feel daunting to set up, stand out, and gain traction purely from an organic search standpoint. Enter: Amazon advertising. The opportunities available

Every social media platform seems to follow the same journey when it comes to adoption.  The younger generation begins using it, the older generations say they’ll never use it, and within a couple of years, everyone (at every age) has a profile.  It happened with Facebook. It happened with Instagram. And now it’s happening with TikTok.  Right now it’s generally accepted that Facebook is for everyone, Instagram is for the 20's and 30's crowd, and TikTok skews toward 12- to