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SMS marketing has long been a criminally underappreciated form of reaching out to potential clients and customers. With multiple sources reporting SMS marketing reaching an opening rate of 98%, it’s a wonder there aren’t more businesses making use of this undervalued tool to boost sales, create rapport, and grow their brand.  Understanding how to leverage text marketing while remaining within the limits of national regulations is something every ecommerce business should prioritize. Not only will it help your business grow,

Every generation searching, clicking, and purchasing online has its preferences​​—and not just when it comes to what they are buying. Why and how they decide to make those ecommerce purchases also varies. This means that when you target a specific demographic, understanding their mindset and actions is extraordinarily valuable for building your strategy. So, we wanted to kick open the doors and uncover the data for the primary four generations of ecommerce customers: Baby Boomers, Gen X, Millennials, and Gen

Anyone with an online business, store, or even just a personal website has, at some point, come across Google Analytics. For business owners, Google Analytics has been the best way to track and record website traffic, sources, and other real-time statistics on how users interact with their site.  For businesses that rely on online traffic for purchases or income, Google Analytics lifted the veil of secrecy and gave them actionable information on which pages did better than others, how SEO

The world of ecommerce can be cutthroat.  With such a wide variety of products and services available from around the globe, it takes a lot of forethought and planning to ensure your product gets the exposure and interest it deserves. However, finding the right way to boost your sales and profits is certainly not easy when there are just as many ecommerce strategies as products available.  We’ve compiled the top five overlooked options to help you take your business and

We are back with part two of our deep dive into "10 questions you need to be asking your marketing agency in 2022" We already covered aspects like pinpointing you business problems and retaining ownership of you campaign data - but now its time to dive into five more critical questions you need to be asking your marketing agency.  If you missed the first half of this list, click right here to the first half of this chocolate and vanilla

Out of the many changes that have taken place over the past few years in the world of digital marketing, there may be none more profound than the relationship between agencies and the businesses they are partnered with. In every passing year, there are as many new professionals, experts, and agencies as there are new digital marketing trends. But are all agencies created equal? Absolutely not. While it seems that every agency out there claims to have its own “secret