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The Digital Breakthroughs podcast is back with episode 14—part two of “Amazon Basics You Should Never Overlook in 2022.” In part one, host (and Director of Marketing) Matt Erickson and National Positions’ Amazon Strategist Dave Cassarino covered subjects like Amazon product images, titles, descriptions, and more.  In part two, we begin to pull back the layers surrounding the process of leveraging Amazon FBA and how adopting Amazon FBA contributes to positive rankings, logistic streamlining, and improved brand exposure.  Check out

We are excited to announce that our Digital Breakthroughs podcast is back, and we are releasing new episodes for 2022! Our goal is to take the most valuable, trending, and actionable marketing concepts out there and break them down into simple, tangible strategies you can put into action. While we have a huge library of subjects that we are going to cover (i.e., social media, paid media, CRO, Google Analytics 4, and much more), we are kicking things off with

Our talented, boundary-pushing, results-oriented team did it again! We could not be more proud to announce that the National Positions team brought home a win from The Communicator Awards for the fourth consecutive year.  Having previously won in categories including web design, marketing strategy, infographic design, video design, and many more, we aimed to take things to another level this year. The Communicator Awards introduced a new category that we wanted to win: Marketing Effectiveness.   It's All About Results

In the old days, broadcasting a general email marketing message to your customers was considered effective and sufficient. But today, it simply isn’t enough to hope that one message will appeal to everyone; now, customers both demand and expect brands to communicate in ways that appeal to them. Here are 5 strategies for getting your brand to that place.   Fearless Storytelling Brands that aren’t afraid to tell their stories are brands that can achieve greater customer LTV. This is

Those who sell or are considering selling their items on Amazon have two choices: they can opt to fill customer orders themselves through Amazon FBM (Fulfilled by Merchant) or through FBA (Fulfilled by Amazon). While there are many reasons for merchants to consider both options, today’s focus will be on the benefits of the FBA program.     Established Shipping Knowledge and Relationships FBA is the superior choice when it comes to shipping. Due to the company’s contracts with multiple

Email marketing has been around for as long as the internet has existed. The idea of having unbridled reach to potential customers and clients worldwide meant tapping into a massive, untapped market. For years, email marketing was one of the only methods many big and small businesses used to approach customers.  Then, with the advent of other forms of marketing like SEO, social media, and SMS, many business owners came to see email as an outdated option and migrated their