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AdBeacon: A Game-Changing Ad Optimization Tool

July 18, 2022
Over the past several years, marketers around the world have been trying to crack the code in their marketing campaigns​​—rapid ad optimization and accurate attribution.  How can marketers, businesses, and agencies alike truly attribute success to their myriad of marketing efforts when access to accurate data seems to be deteriorating?  Well, National Positions may have found a solution! As customer data (understandably) becomes more inaccessible, and tech giants like Apple and Facebook have added fuel to the fire, we knew

National Positions Best Forbes Collaborations of 2022! (So Far…)

June 21, 2022
For the past four years, National Positions has been featured on the digital pages of Forbes as a Forbes Agency Council Contributor.  With over 300 placements and 50 featured articles, our relationship with Forbes has given us the opportunity to provide marketing insights to businesses, brands, and marketing enthusiasts around the world.  But giving the world the latest insights is only part of the equation. This partnership with Forbes has also let us stand shoulder to shoulder with other industry

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Product Content vs. Service Content: 4 Differences You Need to Know

June 14, 2022
The goal of any content is to deliver a message. But when it comes to your business, your content has to accomplish much more than that. Today, we’ll identify the differences between two types of content marketing and how to take action to ensure you’re using the most effective type for your business.   1. What Is Product Marketing Content? Product marketing content is that which is used to market tangible consumer goods. These kinds of products can be measured,

5 Ways to Grow Your Social Media Following

June 14, 2022
It’s time to face this fact: It’s pretty much impossible to expand your ecommerce efforts without engaging in the social media ecosystem.  While you may not consider social media a core sales channel, customers will still leverage social to check out product/business reviews or learn more about your brand, both of which can influence their purchase decision. Here is a little food for thought:  - Over 80% of customers’ buying decisions are influenced by social posts from their friends or

Biggest Facebook Ad Mistakes of 2022 | Podcast (Part 2)

May 24, 2022
You thought we were done talking about Facebook?! Nope. There are always new insights, updates, and strategies on our minds, especially when it comes to Facebook and social media as a whole. In fact, there is so much to cover (and we will) that we had to make our latest topic a two-parter. So, here we are! In part two of “Biggest Facebook Ad Mistakes of 2022,” Director of Marketing Matt Erickson and Director of Social Media Phoenix Ha pull

Biggest Facebook Ad Mistakes of 2022 | Podcast (Part 1)

May 24, 2022
We've just released our latest podcast episode in our continued commitment to bringing our clients and business owners actionable digital marketing strategies. In episode 15 of the Digital Breakthroughs podcast, we welcome National Positions Social Media Director Phoenix Ha. Over the past 12 months, not only has Phoenix been a speaker at Ad World, Affiliate World in Dubai, and completed her MBA, but she has also been instrumental in elevating our social media department to the next level. Along with

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