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Marketing During a Recession There is little doubt that a recession (at some level) is coming in 2023. We recognize this fact in how to approach our clients’ success in the coming year. Buying habits will pivot, customer needs will change, and attention will shift—but your customers will continue to purchase. A recession does not mean the economic machine stops, nor will our clients’ marketing campaigns.    Here are some things to think about when it comes to marketing during

While every brand, marketer, and advertiser is waist-deep in their holiday marketing campaigns (as they should be), we are splitting our time between promoting our clients’ holiday sales and thinking about what is on the 2023 horizon. History has taught us that you can rarely think too far ahead when strategizing your marketing approach. Between a looming economic downturn (or stagnation), shifting social media attention, and budgets getting tighter, now is the time to consider what the marketing chess board

 We are all well aware of the power YouTube holds.  Not only is YouTube one of the world's largest search engines (second only to Google), it’s the go-to platform to learn about pretty much anything, from make-up tutorials to fixing a leaky sink.  In 2020, YouTube jumped on the short-form content bandwagon... by launching YouTube Shorts. They quickly become the prominent content users are consuming on the platform. YouTube Shorts is YouTube’s answer to Instagram Stories and TikTok, providing users

For over two years, National Positions has sounded the alarm that third-party data would soon become a thing of the past. Were we wrong? Were we overcautious? Or perhaps we just saw the writing on the wall and knew the clock was ticking. And now, the industry is finally taking notice.  Recently, a post on LinkedIn piqued our interest—not because it was a bad question but because it is being asked this late in the game. Again, this is a

It has been another amazing week (well, month) here at National Positions! We are deep into launching campaigns for the holiday season, onboarding new clients, and producing content that everyone can use this holiday season. But there is more—so much more. Let us pull back the curtain and unveil some of the most exciting news as we wind the year down—let's go.    Trending at Ad World 2022 After a very warm welcome at Ad World 2021, our own Director

So, are you sweating bullets thinking about the holiday shopping season? You are not alone!  Last week we kicked off part one of "Holiday Marketing Tips & Tricks," and we are back with round two to help you prep for the business season of the year. No long intros this time - let's get right into 10 more tips you can use for your holiday marketing campaigns.  Ready? Let's go!    Know Your Best Sellers (and Audiences) - With AdBeacon