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As a leading marketing agency, National Positions understands the importance of data-driven campaigns. It's the very essence of our work, guiding every move we make.  For almost two decades, Google Analytics has been a crucial tool for measuring success, allowing us to tell tangible stories and build unbreakable bonds with our clients.  But what happens when the game changes? With Google sunsetting Universal Analytics on July 1st, and launching Google Analytics 4, it's time to adapt and recalibrate our approach

The challenge: Using publicly available AI tools, could we build a brand from the ground up? Could we take a basic concept and build the name, messaging, product, etc., all in less than 60 minutes using AI? (Minus filing all the required legal business documents.) We wanted to see how far AI could get us as of February 2023. In less than one hour, this is everything we wanted to create: - Brand name  - Positioning statement  - A killer

You can’t scroll social media, check out your favorite blog, or stream the news without hearing about ChatGPT.  The Microsoft-backed OpenAI has exploded in popularity, garnering praise by many and admonishment by others.  While most news outlets have been focusing on the educational impact of ChatGPT on students and teachers, the business community has their eyes set on a far loftier set of priorities.  What does this mean for content? After all, content is king…right? Website content, ad content, social

Shopify is an awesome platform that we love working with, and no, they are not a sponsor of this article.  2022 was an absolutely MONSTER year for eCommerce! And 2023 is going to be even bigger, and this is why.  With pretty much a 99% chance of recession, more of us (consumers) are going to be looking for alternatives to our regular purchases to offset economic disruptions. McKinsey found that almost 20% of consumers tried or switched to lower-cost brands,

First-party data is data that is collected directly from your website by YOU, the owner of the site.  This can include information such as sales conversion user information, the items customers have purchased, and any other interactions they have had with the site that are trackable. In contrast, third-party data is data that is collected by a company other than the website owner, often through the use of tracking cookies. And cookies are already on their way out the door.

YouTube Shorts and TikTok are two popular short-form video platforms that have gained a lot of traction in recent years.  Both platforms allow users to create and share short videos, usually lasting less than a minute, but there are some key differences between the two. Audience, engagement, and content styles are just some major differences. While some may consider all short-form videos the same, this couldn't be further from the truth. Here are five ways in which YouTube Shorts is