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To all of the businesses, advertisers, and marketers out there, we hope you are doing well as the summer season winds down. Sometimes it is good to slow down for a moment and take stock of what is going on in our industry, so we (and you) know what your next strategic marketing steps should be moving forward.  That said, we have some news you need to know if your attention surrounding these stories has not already been piqued.  There

  We get it. Every year it seems like the holiday season starts earlier and gets louder. But there is a good reason. The upcoming season is “make or break” for many ecommerce businesses. Another thing that happens is too many businesses wait until the holiday season is in full swing before solidifying their promo lineup. And because of this, they miss their chance at hitting an ROI homerun.      Simply slapping some holiday-themed banners on what you already

In business and marketing, it’s less about how many new customers you can bring to your digital front doors (unless you’re just getting started) and more about how many customers you can bring back.  To sustain, scale, and send your revenues higher year after year, you need to keep enticing your customer base to come back for more. Will you need some new customers? Yes, of course. But continuously “churning and burning” through new customers will only make your job

It sure has been an interesting year so far for ROI, hasn't it? Prices are up in record numbers, inflation isn't much better, and there is chatter of a recession right around the corner (that is, if it’s not already here).  Is this what any of us want to read, hear, or admit? No. But we are not going to stick our heads in the sand and pretend that everything is perfect.  Deep breaths! Just like we prepare our clients’

Over the past several years, marketers around the world have been trying to crack the code in their marketing campaigns​​—rapid ad optimization and accurate attribution.  How can marketers, businesses, and agencies alike truly attribute success to their myriad of marketing efforts when access to accurate data seems to be deteriorating?  Well, National Positions may have found a solution! As customer data (understandably) becomes more inaccessible, and tech giants like Apple and Facebook have added fuel to the fire, we knew

For the past four years, National Positions has been featured on the digital pages of Forbes as a Forbes Agency Council Contributor.  With over 300 placements and 50 featured articles, our relationship with Forbes has given us the opportunity to provide marketing insights to businesses, brands, and marketing enthusiasts around the world.  But giving the world the latest insights is only part of the equation. This partnership with Forbes has also let us stand shoulder to shoulder with other industry