There’s no question that Internet Marketing is evolving at a breakneck pace. The rate of evolution can be attributed to numerous factors; technology, algorithm updates, and perhaps most importantly, incredible shifts in how people use the internet and what they expect from their online experiences. In this blog series, we’ll take a look at some of the changes we expect to see in Internet Marketing’s near future, and we’ll examine what you need to do to not only keep in step, but stay one step ahead.
Social Internet Marketing
Social media has already played a huge role in shaping how people use the internet, and has driven a paradigm shift in how companies market to their audiences. The future undoubtedly holds even more changes as new technologies emerge and new online behaviors become the norm. What changes are on social media’s horizon? What role will influencer marketing pay in future marketing strategies? What’s the next big shift in social media advertising? Our next blog entry will explore the impact of social media developments on digital marketing.
Technical Internet Marketing
There’s a lot of focus on the visible end of internet marketing, but the fact remains that technical SEO remains as important as ever. Our entry on technical SEO will focus on the role that changes such as Google’s Entity Search, its increased focus on mobile-friendliness, and renewed interest in rich snippets will play an important role in organic, search-driven traffic.
Paid Internet Marketing
Paid search has been around since the dawn of internet advertising, and it’s here to stay. Naturally, there have been many significant changes in how paid search works, and the future holds many important changes that could affect y our paid search strategy. Stay tuned to learn more about how to get more targeted traffic and improve conversions from paid search.
Mobile Internet Marketing
Mobile has redefined the way people use the internet. Studies have shown a dramatic rise in mobile usage, and consumers are relying more and more on their mobile devices. Mobile users are conducting every aspect of the shopping process online, from research to comparison to the actual purchase itself. Understanding how people use their mobile devices, and the aspects of the mobile experience they expect from the sites they visit is crucial in maximizing the impact of mobile.
The future of internet marketing is bright, and there will be countless opportunities for brands to innovate the way they do business online. Stay tuned to this can’t-miss blog series for a detailed look into what you can expect in the near future of internet marketing.
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