Are You Using SEO to Get Found?

February 16, 2012

Organic Search

Getting found in the organic search results must be the foundation of your Internet marketing strategy. Your customers use search engines like Google, Bing, and Yahoo more than anything else on the web to find the products/services they need. In fact, your company website needs to rank on the first page of the results for the keywords most associated with your industry since 80-85% of all clicks on Google go to the organic search results rather than the paid results. This is why it is important to use Search Engine Optimization (SEO) to get you to the top of the search results.

The Opportunity

The opportunity to transform your business for the Internet age is to get found on Google. 97% of customers research on search engines before buying, and 92% of customers contact businesses right after searching. Marketing case studies prove that prominent visibility on search engines will significantly boost your lead generation and sales. SEO creates an enduring footprint online that continuously drives traffic to your site. A comprehensive SEO campaign will significantly increase your web presence, get you found by people searching for your products and convert many visitors into customers.

Investment

SEO is a long-term investment. It usually takes 3-6 moths to start to see first-page results that grow your business. However, the amount of time is offset by the relatively cheap cost; exposure from paid search results are more expensive.

Risk

Your SEO campaign should not have any setup fees and can be managed on a month-to-month basis without long-term contracts. If you aren’t seeing the results you desire, you can easily cancel. You should be patient as you wait for results. You should find another marketing agency to run your SEO if you don’t see results after 3-6 months.

Return

The ROI is impressive, especially if you get first page rankings for all your top keywords. On average, organic search has 9 times the ROI than paid search has over the long-term (18+ months). We have many clients who have doubled their business within 12-24 months of starting their SEO campaign.

Tracking

Everything can and must be tracked. Your SEO is a data-driven approach to advertising. You need to know which are the most popular keywords associated with your business, what keywords drive the most traffic to your site, where traffic is coming from (Google, Facebook, Twitter, etc.) and what customers are doing once they arrive at your site. All the data is available, but it will take 3-6 months to fully grasp the patterns. As you drive more targeted traffic to your site and generate more qualified leads for your business, you will glean insight from the performance of your online business. From here, you will be able to optimize your campaign for on-going growth.

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