Most DTC stores convert at 1.5–2.5%. Best-in-class brands convert at 3–5% — without spending more on traffic. Watch Bernard explain why CVR is the most underleveraged lever in ecommerce.
No pitch until you’ve seen the findings. No obligation.
The gap between 2% and 3.5% CVR isn’t a traffic problem or a product problem. Here are the three places that gap lives, in almost every funnel we audit.
You pay for every click that bounces. You don’t pay extra when more of those clicks buy. A 1% CVR improvement on $500K/month in ad spend adds $250K+ in revenue — at zero incremental cost.
Button colors, hero images, page speed — these are where most brands start. The real gaps are in trust architecture, purchase friction, and the 8–12 moments between landing and checkout where doubt creeps in.
A/B testing works when the fundamentals are right. Most stores have structural issues — weak social proof, unclear value proposition, checkout friction — that no test will surface. You have to audit first.
A structured teardown of your funnel’s conversion architecture — every gap ranked by revenue impact, with a clear fix and expected lift for each.
Three outputs. Zero fluff. A document you can hand to your growth team on Monday.
We guarantee a measurable improvement in your store’s conversion rate within 90 days. If we miss it, we keep working — at no additional charge — until we hit the target we agreed on.
Four steps. Findings in five business days.
Takes 60 seconds. Current CVR, monthly ad spend, primary traffic channel.
Shopify or your commerce platform, GA4, and your ad accounts. Read-only. Revokable anytime.
Our team runs a structural teardown of your funnel and benchmarks every gap against our DTC database.
30 minutes. Walk through what’s breaking, what to fix first, and what the lift estimate looks like.
“We thought our conversion problem was the homepage. The audit showed 60% of our drop-off was happening at the product detail page — specifically around trust signals and shipping clarity. Six weeks after fixing those two things, our CVR had moved meaningfully across every channel we run.”
We’ll have findings back to you in five business days. If we don’t produce measurable CVR improvement within 90 days of execution, we keep working at no charge.
The questions we hear before every first call.
Yes — for qualifying brands. The diagnostic analysis and findings call cost nothing. If you want our team to execute the fixes, that’s where a fee-based engagement begins. And the guarantee applies: measurable CVR improvement within 90 days, or we keep working at no additional charge until you hit it.
Read-only access to your commerce platform (Shopify or BigCommerce), GA4 or your analytics tool, and your primary ad accounts (Meta, Google, or both). We never need write access, and you can revoke it anytime after the audit.
UX agencies optimize for design. We optimize for revenue. Everything in the audit is tied to a specific conversion gap and a quantified lift estimate. We don’t redesign pages for aesthetic reasons — we fix the structural issues that are costing you measurable revenue.
Our senior CRO strategy team, led by Bernard. No junior hand-offs. The same person who reviews your funnel is on the findings call.
Before execution begins, we agree on a specific CVR improvement target over a defined 30-day window. If we haven’t hit that target within 90 days, we keep running experiments at no additional charge until we do. The target is set based on your current baseline and what our audit findings indicate is achievable.
We’ve worked with 1,600+ DTC brands including Foresight Sports, Brixton, Safariland, LifeCell, and Wine Racks America. Best fit is $5M–$50M in revenue with at least $50K/month in paid traffic spend.